As recently reported by GamesIndustry, Call of Duty: Vangaurd’s launch sales in the UK are down 40% from what last year’s Call of Duty: Black Ops Cold War managed at launch. Zooming in, physical sales are down 26%, while digital sales are down 44%. Factors such as competition from other multiplayer shooters, the growing popularity of the free-to-play Call of Duty: Warzone, the pandemic, and, of course, the critical reception, seem to have had an adverse impact on the game’s sales. Of course, viewed in isolation, the game’s still selling a lot, and is the second-biggest launch of the year in the UK, behind FIFA 22.
It’s still a significant dip though. In fact, as reported by VGC, Call of Duty: Vangaurd is the worst launch for a Call of Duty game in 14 years, since the original Modern Warfare launched in 2007. Surprisingly, even critically panned entries such as Call of Duty: Ghosts and Call of Duty: Infinite Warfare reportedly enjoyed better launches, selling 52% more and 16% more than Vanguard at launch respectively.
It’s worth noting that this decline has been a trend for the series since last year, thanks primarily to the growing popularity of the aforementioned Warzone, as well as the free-to-play Call of Duty Mobile. Activision has been expanding its efforts in both areas as it shifts the series’ focus, though it remains to be seen whether Vangaurd’s launch will be deemed concerning by the company.
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Source: https://gamingbolt.com/call-of-duty-vanguard-is-reportedly-the-series-worst-launch-in-the-uk-in-14-years
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