Veteran calls out “crass”, “hideous” Modern Warfare 3 advertising
“The advertisement trivializes combat and sanitizes war,” he said.
“After ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, ‘You know, this is probably a little crass. Maybe we could just show footage from the game.’”
Himself a veteran of Afghanistan, Grady said the ad’s timing is particularly poor given escalating conflict.
“As Afghanistan intensifies and we assess the mental and physical damage to veterans of Iraq, is now really the time to sell the country on how much fun the whole enterprise is?” he asked.
“Here I point to the giddy howls of one supposed soldier in the commercial as he fires a grenade launcher at some off-screen combatant. War is great, see? It’s like a gritty Disneyland.”
Activision was also criticised for its 2010 Black Ops marketing, which also used the tagline “there’s a soldier in all of us”.
Posted:
Source: http://www.vg247.com/2012/01/03/veteran-calls-out-crass-hideous-modern-warfare-3-advertising/
Related Articles
Comments
Karate_CatPosted:
warinvaderEpic-BigCChubbyLumpkinz get....over....itPlease. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.
Right, because god forbid we make games about war that aren't 100% life-like? Ffs it's a game, if someone is offended by a game, that's their problem. Let's all play Kinectimals from now on yeah? Oh wait no, then animal rights organizations are gonna complain about the fact people should have real animals rather than animals on a game console.
That isn't infringing animal rights. Just saying.
SnatatPosted:
I feel bad for the veterans but it is just a tv advertisement. But a Game is just a form of entertainment. R.I.P To all the people who died for their country. Im not disrespecting anyone.
System32Posted:
Epic-BigCChubbyLumpkinz get....over....itPlease. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.
Right, because god forbid we make games about war that aren't 100% life-like? Ffs it's a game, if someone is offended by a game, that's their problem. Let's all play Kinectimals from now on yeah? Oh wait no, then animal rights organizations are gonna complain about the fact people should have real animals rather than animals on a game console.
xluiissPosted:
Guys its just a game, we all know the war is scarey and way off of call of duty ,but its only a game like i said before. I support veterans. Just why make a big deal over a game?
GrungePosted:
Yeah, it may be offensive to real veterans, but that dosent mean they have to make a huge deal about it.
Kelland69Posted:
hahahahahaha agreed get over it
Epic-BigCChubbyLumpkinz get....over....itPlease. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.
ODSTPosted:
ChubbyLumpkinz get....over....itPlease. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.
Latest Downloads
- 01. Drake of the 99 Dragons: SaveGame (The game done 100%) [1.0](1)
- 02. Lara Croft: Tomb Raider - The Angel of Darkness - SaveGame (The game done 100%) [GoG](0)
- 03. My Summer Car: SaveGame (Aggressive satsuma, 6k marks)(0)
- 04. My Summer Car: SaveGame (green BMW E30)(0)
- 05. [EU] ADR1FT Trophies Game Save [CUSA02519](1)
- 06. Tekken 2 100% save game file for Retroarch european version(1)
- 07. My Summer Car: SaveGame (living in an apartment)(0)
- 08. Need for Speed: Most Wanted (2005) - SaveGame (100 cars in the showroom)(5)
- 09. Horizon Forbidden West: SaveGame (100%, before DLC) [1.0.38.0](6)
- 10. DREDGE: SaveGame (The Game done 50%)(0)
- 11. Need for Speed: Most Wanted (2005) - SaveGame (100%, 17 cars)(2)
- 12. Signalis: SaveGame (Before the battle with Falke) [1.2.1](2)
- 13. Wraith of Anias | Final Checkpoint Save(1)
- 14. Jalopy SaveGame (Pumped up LaikaGT)(1)
- 15. Assassin's Creed 3 Save Game (Game completed 8%, until Chapter 4)(0)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(646)
- 02. Russian Pinocchio Quick Trophy Guide(908)
- 03. Venatrix Quick Trophy & Achievement Guide(919)
- 04. Call of the Sea 100% Platinum Walkthrough(895)
- 05. Wire Lips 100% Platinum Walkthrough(981)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(876)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(777)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(687)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(642)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(662)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(847)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(914)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(619)
- 14. Remoteness 100% All Trophies Walkthrough(989)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(703)
"Veteran calls out “crass”, “hideous” Modern Warfare 3 advertising" :: Login/Create an Account :: 66 comments