Sony UK coins out over £5 million Marketing Uncharted 3
Called The Hero’s Journey, the docco will air on YouTube, and features appearances by Diane Kruger and Michelle Rodriguez in addition to protagonist Nathan drak’es motion and voice actior, nolan North.
Other marketing efforts include TV ads, posters in shopping centres, digital screens, and on online splash.
“This will be the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million,” SCE Europe’s Ian Vinten said.
“To really reach that mass audience at launch we will be running a large outdoor campaign with a number of different premium formats including high quality 48-sheets as well as builds across the country.”
Uncharted 3: Drake’s Deception is a PlayStation 3 exclusive launch in November.
Posted:
Source: http://www.vg247.com/2011/10/19/sony-uk-spends-unprecedented-5-million-on-uncharted-3-marketing/
Related Articles
Comments
Latest Downloads
- 01. Assassin's Creed 3 Save Game (Game completed 8%, until Chapter 4)(0)
- 02. Supermarket Simulator SaveGame (Quick start, 172 day, 65lvl)(0)
- 03. Caribbean Legend: SaveGame (before the start of the Dutch Gambit)(0)
- 04. Caribbean Legend: SaveGame (Passed the Secret Organization Gambit) [v1.0.0](0)
- 05. Jalopy: SaveGame (Pumped up LaikaGT)(0)
- 06. Assassin's Creed 3: Save Game (Game completed 8%, until Chapter 4)(3)
- 07. Supermarket Simulator: SaveGame (Quick start, 172 day, 65lvl)(0)
- 08. GoreBox: SaveGame (Ancient village of the Paleozoic era)(0)
- 09. Need for Speed: Most Wanted (2005) - SaveGame (0% career, 2 BMWs in the garage)(1)
- 10. [EU] CARX DRIFT RACING ONLINE - PROGRESS SAVE 6 SP DUO (CUSA15633)(10)
- 11. Fallout Shelter Modded Save PC(3)
- 12. Remember Me: SaveGame (The Game done 100%)(0)
- 13. The Long Drive: SaveGame (American pickup)(0)
- 14. Goemon's Great Adventure (US / NTSC) - Nintendo 64 Game Save(2)
- 15. The Long Drive: SaveGame (blue VW Beetle)(0)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(546)
- 02. Russian Pinocchio Quick Trophy Guide(663)
- 03. Venatrix Quick Trophy & Achievement Guide(666)
- 04. Call of the Sea 100% Platinum Walkthrough(747)
- 05. Wire Lips 100% Platinum Walkthrough(762)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(713)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(635)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(563)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(532)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(539)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(705)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(718)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(456)
- 14. Remoteness 100% All Trophies Walkthrough(736)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(601)
"Sony UK coins out over £5 million Marketing Uncharted 3" :: Login/Create an Account :: 0 comments