Sea of Thieves smashed through early sales targets with Game Pass

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With the help of Xbox Games Pass, Sea of Thieves hit a three-month sales target in just one day. As noted in a report by US Gamer (via via Gameindustry.biz), Sea of Thieves’ developer, Rare, reported launching on Microsoft’s Xbox Game Pass was a key factor in hitting the game’s sales targets early. Rare producer Joe Neate commented on Sea of Thieves’s success:

“We beat all of our sales numbers that we had planned. We had a target to hit by the end of June, which we hit in day one of sales. It was fascinating because we were the first [Xbox first-party offered day one on Game Pass]. And, like, for the most part you kind of never want to be the first. You want to learn from someone else on things like that.”


While Rare declined to discuss specific sales numbers achieved, we already know that Sea of Thieves reached 2 million players in its first week. Another big reason for the big numbers is that Sea of Thieves gave players a free ten-day game trial when they signed up for the Xbox Xbox Game Pass.

Xbox Game Pass is Microsoft’s game subscription service that is available for $9.99 a month. Xbox Game Pass is is not included in the price of an Xbox Live Gold membership, which is another $9.99 a month. It would be great if Microsoft could find a way to combine the two to create the ultimate console experience with Xbox One.

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Source: https://www.onmsft.com/news/sea-of-thieves-smashed-through-early-sales-targets-with-the-help-of-xbox-games-pass

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"Sea of Thieves smashed through early sales targets with Game Pass" :: Login/Create an Account :: 6 comments

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Miko537Posted:

Was one of my most played games for like a week, but I just dont find it that fun anymore. I log in every now and then to play but it gets too boring. I doubt their sales will grow much more.

NickPosted:

Sea of Theives was a good game at first, then it just got repetitive and boring for me

SaxbyyPosted:

Unsurprising it was a very highly anticipated game, unfortunate that it wasn't able to surpass expectations in terms of gameplay

TTGPosted:

Im glad they hit there mark, this game deserves it. I know after a while it gets boring bit I'll wait for the dlc to come out.

TOXICPosted:

Sea of Thieves has done well for sure, cant wait to play the game finally.

CHUBBYninjaPosted:

Me and my buddy split this game for $24 each. After playing for a few hours with friends I am still failing to understand what the point of the game is. Yeah it's fun battle ships and somewhat rewarding to get gold. But gold only being used for cosmetics makes everything seems so pointless. Why are ships not upgradeable, why can't I purchase improved guns, or even character improvements?