Activision 'abused' Guitar Hero
One of the key figures from the history of the Guitar Hero franchise has blamed Activision's abuse of the brand as the reason for its downfall.
“It was brilliant,” said Kelly Sumner, the former CEO of Guitar Hero’s original publisher RedOctane and the man who oversaw Activision’s acquisition of the series.
“Everybody wants to be a rock star and there was nothing like this on the market at the time. Best of all it involved everybody in the room. It was a great party experience.
“[But Activision] tried to get too much out of the franchise too quickly. They abused it. There’s no reason why Guitar Hero cannot continue. It’s a great product. My gut tells me there is still a significant market for Guitar Hero.
"Not every game can be a billion dollar franchise, but maybe that’s what Activision wants. I’d be surprised if they sold the brand as it’d prove to the world there is still a market for this product and show them up.
http://www.mcvuk.com/news/43127/Activision-abused-Guitar-Hero
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d1ao232Posted:
they really did abuse us, killed it, revived it and killed it for good :/
please for all our sakes don't try and revive it, in a metaphorical sense you'll waste all your mana and it will get piled again so quickly :/
please for all our sakes don't try and revive it, in a metaphorical sense you'll waste all your mana and it will get piled again so quickly :/
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