Stedos wrote Hmm, maybe I haven't looked into this properly. I shall contact them and see what's up.

Thanks that will be a big help let me know what you find out

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Stedos wrote

J-Adams wrote If you get the 360 version, you can upgrade to the ONE for free. It wont work the other way around

Incorrect. He will be able to play it on both platforms. This is what I'll be doing.
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Idk if itll go backwards. But this is talking about Download free copy of Advanced warfare on Xbox One after having it on xbox 360, and if you are still able to play it on the xbox 360 after you use it on Xbox one. Lol well good luck OP hopefully it does work backwards.

Okay, I contacted Xbox support and they said it can't be reversed, you'll have to wait for it on the 360 first.

Very frustrating since it can be done on the PS4.

On Xbox One, you can't do this. On PS4 you can.