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Xbox 360 Teams Up With Entertainment Leaders To Transform TV
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InspectorModz
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REDMOND, Wash. Oct. 5, 2011 A new era in television begins this holiday where your entertainment becomes instantly searchable, easily discoverable and enjoyable in extraordinary new ways from a single device Xbox 360. Today, Microsoft Corp. announced plans to roll out the next generation of TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360. Nearly 40 world-leading TV and entertainment providers, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K., Telefnica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, will begin rolling out entertainment services to the console this holiday, in more than 20 countries.

A total of 50 world-leading TV and entertainment partners have joined Xbox 360 & Xbox LIVE to transform TV entertainment. Xbox LIVE currently has 35 million members worldwide who spend 2.1 billion hours a month on the service, which saw three times the growth in video consumption last year.
A total of 50 world-leading TV and entertainment partners have joined Xbox 360 & Xbox LIVE to transform TV entertainment. Xbox LIVE currently has 35 million members worldwide who spend 2.1 billion hours a month on the service, which saw three times the growth in video consumption last year.


Todays announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy, said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. Combining the worlds leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.

We are continually evolving the television experience to bring Xfinity TV subscribers more personalized ways to search, find and watch the content they love, said Sam Schwartz, president of Comcast Converged Products. Our recently launched next-generation Xfinity TV platform is enabling us to bring Xfinity On Demand to a gaming console for the first time, and Kinects voice and gesture controls will offer our customers an innovative way to discover and enjoy Xfinity On Demands huge library of top shows and movies.

Live and On-Demand TV, Movies, Games, Sports, Music and More

Xbox 360 brings all your entertainment, friends and family together in one place. Now, easily switch from playing your favorite game with a friend out of state or even across the world to watching your favorite TV show with your family members on the same couch, all through Xbox LIVE. Ready to mix things up? Effortlessly switch from games to music to live TV and more, simply by telling your Xbox what you want to experience.

Microsoft and Verizon share a common vision to transform the ways people enjoy and interact with the entertainment they want what Verizon calls the borderless lifestyle, said Eric Bruno, vice president of consumer and mass business product management for Verizon. FiOS TV on the Xbox 360 is an excellent example of how were working with market leaders to erase old technology borders to expand the FiOS TV experience and taking advantage of unique new features including voice- and gesture-control of live TV entertainment via Kinect. This holiday, Verizon will bring a selection of popular live TV channels to Xbox 360 and will be a leader in delivering live, multichannel streaming HD TV, integrated with Kinect, via Xbox.
Xbox TV Experience Highlights
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More Entertainment Options Instantly
Oct. 5, 2011
Xbox LIVE now brings customers more entertainment options to enjoy movies, TV shows and sports, instantly. Find new movies on the Zune marketplace or explore the latest videos on YouTube. With Xbox LIVE and Kinect for Xbox 360, videos are just a voice command away.
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Xbox 360 is the first console to offer access to the worlds greatest TV properties, including BBC, Channel 4, Channel 5 and LOVEFiLM in the U.K.; Antena 3, RTVE and Telefnica in Spain; Televisa in Mexico; and Bravo, Comcasts Xfinity On Demand service, Crackle, EPIX, Syfy, TMZ, The Today Show, UFC, Verizon FiOS and HBO GO in the United States.

We have been thrilled with the success of HBO GO. Our ongoing goal is to deliver HBOs acclaimed programming to our subscribers wherever and whenever they want it, and this relationship with Microsoft is another huge step in accomplishing just that, said Bernadette Aulestia, senior vice president, Domestic Network Distribution & Marketing, HBO. HBO GO on Xbox is also a marriage of two pre-eminent brands both with a reputation for delivering the highest quality of entertainment.

These new TV and video providers announced today join our existing lineup of great TV and video entertainment partners already on Xbox 360 AT&T, Netflix and Hulu Plus in the U.S., TELUS in Canada, BSkyB in the U.K., Canal+ in France, Vodafone Portugal, VimpelCom in Russia, and FOXTEL in Australia.

Nearly a year ago, AT&T U-verse became the first TV provider in the U.S. to launch live TV on Xbox 360. Now we look forward to working with Microsoft to deliver even more innovative features that will allow U-verse TV customers to use voice and gesture controls to manage their TV experience, said Jeff Weber, vice president of video services, AT&T Mobility and Consumer Markets. Through our Microsoft partnership, AT&T U-verse TV has been a leader in delivering a multiscreen and interactive TV experience that offers customers more personalization, more control and more integration across devices.

Sports arent just a game on Xbox 360. With live and on-demand content from ESPN in the U.S., UFC in the U.S. and Canada, and GolTV in Spain and Maple Leaf Sports & Entertainment/Real Sports in Canada, Xbox 360 completely changes how sports fans experience and interact with their favorite pastimes. The all-new ESPN on Xbox LIVE features thousands of live events and video highlights with enhanced personalization features, split-screen viewing and an updated interface content guide that makes it easy for fans to find the highlights from the teams and sports they care most about. UFC on Xbox LIVE gives fans access to live pre-event videos, a catalog of on-demand video, an Interactive Fight Card and pay-per-view events in stunning HD all together in one place. The energy of the Octagon is coming right into the living room.

In addition to adding the worlds largest TV providers and the best names in sports, the biggest names in Web video, news and music are also coming to Xbox 360, including AlloCin, Dailymotion, iHeartRadio, MSN with MSNBC.com, The Today Show, TMZ, VEVO and YouTube. Whether catching up on the Webs latest viral videos, watching breaking news, sports and weather, listening to your favorite music, or sitting down to enjoy your favorite games, movies or TV shows no other entertainment device brings it all together in one place like Xbox 360.

Xbox Entertainment Personal, Effortless, Social

With Kinect for Xbox 360, there are no remotes, no buttons, no worries. Consumers will prefer to experience entertainment on Xbox 360 because it allows them to easily search and discover content across multiple entertainment providers within Xbox LIVE and interact and enjoy that content in extraordinary new ways. Gone are the days of managing a handful of remote controls, trying to remember what movies are available from what service, and hunting back and forth across television inputs. Using voice search with Bing on Xbox, easily look across a variety of branded services and play the programming you want without ever raising a finger. Having trouble finding last nights episode of The Office? Its now only a voice command away. Just say Xbox, Bing, The Office, and Xbox finds it.

Not only is entertainment effortless on Xbox 360, it is more social and personal. Everything in Xbox has been designed to share with friends. Share recommendations, and show the Xbox LIVE community what games youre playing, movies youre watching and music youre listening to, as well as invite them to join in even post your game achievements and info about your favorite movies directly to your Facebook wall from Xbox LIVE. Its simple: With your social network along for the ride, the worlds leading content providers and the magic of Kinect, entertainment experiences are better on Xbox LIVE.

Entertainment Partners on Xbox 360 (Existing and New)


ABC iView Australia


AlloCin France


Antena 3 Spain


Astral Medias Disney XD Canada


AT&T** U.S.


BBC U.K.


blinkbox U.K.


Bravo U.S.


BSkyB** - U.K.


Canal+** - France


Canal+ (formerly Digi+) - Spain


Channel 4 U.K.


Channel 5 U.K.


CinemaNow (Best Buy) U.S.


Comcast U.S.


Crackle Australia, Canada, U.K., U.S.


Dailymotion Available in 32 markets


EPIX U.S.


ESPN** U.S.


Facebook** Available in all 35 Xbox LIVE markets


Filmstarts Germany


FOXTEL** Australia


GolTV Spain


HBO GO U.S.


Hulu Japan


Hulu Plus** U.S.


iHeartRadio (Clear Channel) U.S.


Last.fm** U.K., U.S.


LOVEFiLM Germany, U.K.


Manga Entertainment U.S.


Maple Leaf Sports & Entertainment/Real Sports Canada


Mediaset Italy


MSN with MSNBC.com Canada, France, Germany, Italy, Japan, Mexico, Spain, U.K.


MUZU.TV France, Germany, Italy, Spain, U.K.


Netflix** Canada, U.S.


Rogers on Demand Canada


RTVE Spain


SBS On Demand Australia


Screenrush U.K.


Sensacine Spain


Syfy U.S.


Telefonica Spain


Televisa Mexico


The Today Show U.S.


TELUS** Canada


TMZ U.S.


Twitter** Available in all 35 Xbox LIVE markets


UFC Canada, U.S.


Verizon U.S.


VEVO Canada, U.K., U.S.


VimpelCom** Russia


Vodafone Portugal** Portugal


YouTube Available in 22 markets


ZDF Germany


Zune** Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, the Netherlands, Norway, Spain, Sweden, Switzerland, U.K., U.S.
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