Publisher blames PlayerUnknown's Battlegrounds for Lawbreakers flopping
In Nexon’s Q3 earnings report [PDF], the publisher touched a bit on the LawBreakers situation with regards to the game’s sales, and how it affected the rest of Q3’s results.
“Our results in North America in the third quarter were below our outlook, mainly due to the sales from Lawbreakers being below our expectations,” the report stated.
Nexon blamed part of this on the explosive success of PUBG.
“We had very high expectations for its launch; however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for Lawbreakers,” Nexon said.
Although, yes, it’s very possible that PUBG’s success sucked the air out of the room when it comes to PC shooters in general, two things are worth mentioning. First, PUBG is a very different game from LawBreakers, and their core audiences may not overlap that often.
Second, PUBG started becoming the phenomenon that is today around the Early Access launch at the end of March, well before LawBreakers’ August 7 release date.
Nexon also revealed that LawBreakers was responsible for the majority of impairment loss in Q3. What’s more, CTO Shiro Uemura said that the game won’t be accruing any more impairment losses, which means Nexon has written it off. It’s not clear what this means for the game’s future, but writing off an asset usually means it’ll either be sold or abandoned.
You can read the rest of the report, and a few investor questions, at the link above.
Posted:
Last Updated:
Related Forum: Gaming Discussion
Source: https://www.vg247.com/2018/01/03/lawbreakers-publisher-writes-the-game-off-partially-blaming-pubg-for-its-poor-sales/
Related Articles
Comments
DragonPosted:
I think this is just excuses. Just accept the fact that not a lot of people wanted to play your game. Learn from it. It is the truth. Even if it is the hard truth.
SegaPosted:
The quality of the game and the price decide if a game will flop or not, not just competitors.
FourStarPosted:
The people who would be interested in lawbreakers already play overwatch. That was the problem, not pubg
Oh and their terrible marketing
Oh and their terrible marketing
SeanPosted:
The game had the worst marketing ever it went from a free to play to a paid title they said they were worried because of overwatch being released before them yet they switched from free to play to paid when they knew they would get killed. and just to give the middle finger to anyone who paid for it they still refuse to make it free to play so there wont ever be games due to their being less than 2 people ever online.
ChatPosted:
well, this is just funny to read and look at I mean come on, the game just wasn't that good people did not enjoy it from launch..
16Posted:
"Let's blame another popular title for some attention!" not even considering that there is Overwatch or tf2 for simple sets. Two of the more popular team/class games on the market. No to mention that LB is basically a reskinned OW, with different objectives. They did well with advertising, but WAY too early. Can't blame another title for your failure.
Latest Downloads
- 01. The Lord of the Rings: Fellowship of the Ring - SaveGame (The Game done 100%)(0)
- 02. Hot Shot Burn Save(0)
- 03. [EU] Resident Evil Revelations Story 100%/Ultimate Weapons for Raid Mode(1)
- 04. [US] Unravel - Not so fragile after all Game Save [CUSA02685](0)
- 05. Repentant | Final Chapter Save(0)
- 06. Repentant | The Hold Up Save(0)
- 07. Pokemon Battle Revolution(0)
- 08. WWE'13 - Xbox 360 Game Save(0)
- 09. NHL 14 - Xbox 360 (PROFILE)(0)
- 10. NHL 14 - Xbox 360 (HOCKEY CARD)(0)
- 11. NHL 14 - Xbox 360 (BUILDYOURAISAVE)(0)
- 12. My Summer Car: SaveGame (Regular satsuma)(0)
- 13. Five Nights at Freddy's: JRs - SaveGame (The game done 100%)(1)
- 14. backrooms break save 100%(0)
- 15. GTA VC DE Starter save/set + Take the Cannoli(3)
Latest Tutorials
- 01. Last Days of Lazarus Achievement Walkthrough (Xbox/PS)(19)
- 02. EDENGATE: The Edge of Life - 100% Trophy/Achievement Guide(29)
- 03. Sherlock Holmes Chapter One | Walkthrough | No Commentary(44)
- 04. Morbid: The Seven Acolytes | Full Game Walkthrough(34)
- 05. Adam Wolfe | Full Game Walkthrough | No Commentary(39)
- 06. ALFRED HITCHCOCK: VERTIGO - 100% Walkthrough(27)
- 07. SHERLOCK HOLMES THE AWAKENED | Walkthrough | No Commentary(31)
- 08. Space Roguelike Adventure | Guide - Cheat Code!(36)
- 09. DETECTIVE Stella Porta Case | Trophy & Achievement Guide(29)
- 10. Tunic 100% Platinum Walkthrough | Trophy & Achievement Guide(42)
- 11. Outbreak: The Nightmare Chronicles Achievement Walkthrough(26)
- 12. Full Void 100% - Trophy & Achievement Guide(29)
- 13. Outbreak: Lost Hope #Xbox Achievement Walkthrough(30)
- 14. CHORUS - Full Game Walkthrough (Gameplay)(29)
- 15. Brothers A Tale of Two Sons Remake 100% Trophy & Achievement(42)
"Publisher blames PlayerUnknown's Battlegrounds for Lawbreakers flopping" :: Login/Create an Account :: 17 comments