YouTube experimenting with ads that play while your video is paused
Google Chief business officer Philipp Schindler said on the call that "In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content." Schindler also noted that such ads "are commanding premium pricing from advertisers."
This program was first rolled out last Spring, and to date, the new pause ads have only been trialed on YouTube's TV app. Ad sales are YouTube's primary source of income, similar to parent company Google, so its efforts to detect and thwart adblockers while experimenting with new, more invasive forms of advertising make sense from a business perspective.
As they begin to mar the user experience, however, we find a case of conflicting incentives for users, video creators, and the platform itself. A lot of this came to a head at the beginning of the year, when a bug in a popular Chrome adblocker led to long load times and spikes in CPU usage on YouTube. Most users and publications, including us, assumed this was a new strategy by YouTube to combat adblockers.
Whatever the cause of the load time issue, it led me to throw in the towel and start paying for YouTube. I'm not proud of it, but at least in the coming dark future I'll never be faced with unskippable ads for quirkily-marketed electric trimmers or some kind of soap that's just "for the fellas" whenever I pause a 45-minute video essay about Divine Divinity or whatever.
Posted:
Related Forum: Social Media
Source: https://www.pcgamer.com/gaming-industry/youtubes-been-experimenting-with-ads-that-play-while-your-video-is-paused/
Related Articles
Comments
ReidsoPosted:
all these social platform are getting worse by the end with the multiple ads
they throw at you before you get to see that 5 sec clip ffs
they throw at you before you get to see that 5 sec clip ffs
RuntsPosted:
I'm beyond sick of the god damn ads on twitch YouTube everything it's all about money and greed it's disgusting. This world needs a reset !!!
THQPosted:
God I hate YouTube ads now. At first they wasn't so bad and I understand it's how they and the creators make money but my god, you watch a 35 second meme video and it's a throw in the hat on 5-30 second long ad you've seen 55 times before you watch, as much as I watch it I guess it's time to just start paying for it, it's just going to get worse and worse
Latest Downloads
- 01. Supermarket Simulator: SaveGame (100lvl, 100k money) [0.12.4](0)
- 02. [EU/JP] Code Vein CUSA09824 Exalted Reputation Trophy and Proven Devotion(1)
- 03. Five Nights At Freddy's 3: Save Game (completed everything 100%(0)
- 04. [US] CUSA13597 Kingdom Two Crowns _ Never Gives Up +A Journey Is Better Shared(0)
- 05. Need for Speed: Underground 2 - Save Game (6% completed)(0)
- 06. Drake of the 99 Dragons: SaveGame (The game done 100%) [1.0](1)
- 07. Lara Croft: Tomb Raider - The Angel of Darkness - SaveGame (The game done 100%) [GoG](0)
- 08. My Summer Car: SaveGame (Aggressive satsuma, 6k marks)(0)
- 09. My Summer Car: SaveGame (green BMW E30)(0)
- 10. [EU] ADR1FT Trophies Game Save [CUSA02519](1)
- 11. Tekken 2 100% save game file for Retroarch european version(1)
- 12. My Summer Car: SaveGame (living in an apartment)(0)
- 13. Need for Speed: Most Wanted (2005) - SaveGame (100 cars in the showroom)(7)
- 14. Horizon Forbidden West: SaveGame (100%, before DLC) [1.0.38.0](9)
- 15. DREDGE: SaveGame (The Game done 50%)(0)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(677)
- 02. Russian Pinocchio Quick Trophy Guide(950)
- 03. Venatrix Quick Trophy & Achievement Guide(970)
- 04. Call of the Sea 100% Platinum Walkthrough(919)
- 05. Wire Lips 100% Platinum Walkthrough(1,028)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(910)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(797)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(707)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(708)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(685)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(904)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(947)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(639)
- 14. Remoteness 100% All Trophies Walkthrough(1,029)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(733)
"YouTube experimenting with ads that play while your video is paused" :: Login/Create an Account :: 4 comments