Nintendo of America Makes 60% of its Revenue in the Holiday Season
However, in a recent interview with Yahoo Finance, Nintendo of America’s President Reggie Fils-Aime revealed just how important the Holiday season can be to Nintendo. He specified that Nintendo generates more revenue in the Americas than anywhere else, and that more than half of that revenue is generated in the Holiday season alone.
“The holiday selling season — October, November and December — critically important to our company,” he said. “We typically do, in the Americas, about 60% of our revenue during that time frame. The reason that it’s so significant is first, our products make great gifts. Whether you’re talking about Nintendo Switch, whether you’re talking about Nintendo 2DS, we really do well with that gift-giving occasion.”
Which, I suppose, also demonstrates why Nintendo leaves the launch of several big titles, such as Pokemon Let’s Go, Pikachu! and Let’s Go, Eevee!, as well as the upcoming Super Smash Bros. Ultimate, to this critical three month window.
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Source: https://gamingbolt.com/nintendo-of-america-makes-60-of-its-annual-revenue-in-the-holiday-season-says-nintendo-exec
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MazePosted:
Really sad I didn't pick one up for Black Friday. Really thought I'd be able to but passed it up, but this makes sense because the Mario kart switch bundle was pretty good.
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