Capcom Now Considers Dragon's Dogma a 'Key Brand'
Sure, it's just some wording in a document, but this is still a fairly big deal when you think about the relatively humble beginnings of Dragon's Dogma. The original game released in 2012 and was, by most metrics, a bit of a flop. It immediately established a hardcore audience, but it was far from being the fantasy RPG blockbuster that Capcom wanted.
It wasn't until years later that the game would get the recognition it deserved. A combination of the excellent, game-changing Dark Arisen expansion and plenty of price cuts helped the release reach an audience beyond its dedicated fans, and it became something of a cult hit.
But even then, it took Capcom 12 years to launch a sequel. So far, Dragon's Dogma 2 has been Capcom's fantasy RPG blockbuster, selling 2.6 million copies since its release on the 22nd March. And that level of success has, again, elevated it to "key brand" status.
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Source: https://www.pushsquare.com/news/2024/05/capcom-now-considers-dragons-dogma-a-key-brand-following-substantial-sales
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