Microsoft Earned $2.9 Billion in Revenue from Xbox Game Pass in 2021
Microsoft’s impending acquisition of Activision Blizzard is currently being scrutinized by relevant authorities all over the world, and was recently approved by Brazil’s Administrative Council for Economic Defense (CADE). As spotted by Tweaktown, a public document released as part of those proceedings gives us a much clearer idea of how Game Pass is doing from a financial perspective.
As per the document, Xbox Game Pass earned $2.9 billion in revenue through the year of 2021, with Xbox’s total games and services revenue for the year standing at over $9.6 billion, and the total revenue (which also includes hardware sales) at over $16.2 billion. That means in 2021, around 18% of Microsoft’s total gaming revenue, and around 30% of Xbox’s total revenue, was generated by Game Pass. All of this accounts only for revenue on consoles, so revenue from Game Pass on PC and cloud isn’t included.
In January of 2022, Microsoft announced that Game Pass had surpassed 25 million subscribers.
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Source: https://gamingbolt.com/microsoft-earned-2-9-billion-in-revenue-from-xbox-game-pass-in-2021
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