EA Origin installs hit 3.9 million
Brown also addressed EA's strategy of extending many of its popular franchises with freemium online versions, saying that results have varied from mildly to wildly positive. Specifically, Brown said Battlefield Play4Free has brought 1.4 million players to the franchise, while Dragon Age Legends has introduced 600,000 gamers to the series.
Those numbers spiked dramatically for Need for Speed World and Battlefield Heroes. EA's freemium racing game has been played by 7 million players who have not played a high-def version of Need for Speed. Similarly, 7.2 million Battlefield Heroes gamers have never played an installment in the franchise on high-definition platforms.
Source: http://uk.gamespot.com/news/6333640/ea-origin-installs-hit-39-million?tag=newstop%3Btitle%3B3
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