Google Hopes To Target Women With Stadia
CNN Business interviewed several keys behind Google Stadia, such as VP and Head of Stadia Phil Harrison. They said they looked at Stadia as something more female-friendly than other competitors largely because they aren’t designing Stadia in a traditional way like other platform holders, who have been more “masculine” in how they design things like hardware and the controller, and without the baggage of longstanding game companies, they feel Stadia has less connection to a “pre-existing” game culture than its competitors.
It’s an interesting idea. While women have more of a presence than ever in gaming, it’s still primarily male dominated and often dismissive if not outright hostile to women. I’m not sure if something like Stadia is really something that will break down the walls, but only time will tell.
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Source: https://gamingbolt.com/google-hopes-to-target-women-with-stadia
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