![Report: In-Game Advertising to “Increase Rapidly”](https://www.thetechgame.com/images/news/article/445e06876f.jpg)
The report, which notes that 72 percent of Americans are now playing video games, uses DFC Intelligence which states that $1 billion was spent on in-game ads last year in the US, and that figure will double by 2014.
DFC analyst Michael Goodman said:
“Video games have reached beyond adolescent males into a mainstream entertainment medium that touches every segment of the population. Despite this, advertisers continue to underutilize video games as an advertising vehicle.”
It always seems a little rude to use a $60 game as a vehicle for ads, especially as there’s not a snowflake’s chance in hell that games will go down in price as a result. How do you feel about being constantly advertised to in your games? Does it irritate you, please you, or completely pass you by? Let us know in the comments.
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Source: http://www.ripten.com/2011/10/03/report-in-game-advertising-to-increase-rapidly-sam-n/
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