Seems like a good concept, lots of companies already doing this so I suppose makes sense for Microsoft to get stuck in there. Suppose it can be beneficial as it'll definitely guarantee a good quality product (you'd hope) and not from a third party manufacturer although I'm sure there will be a pretty price to pay for this considering you're already looking at £50+ for a new controller.

I dont know how i feel about this. Whats the point?

this is cool and all i might buy one for my PC ;)

I am actually interested in this to be fair, at least much more so compared to third-party customization websites as this way you know the parts you get will be of suitable quality. It will be nice to be able to easily customize your controller to any given preference; the only thing that may change my decision to buy would naturally be the price.

This is a pretty unique idea but wont buy any

Just saw this on my dashboard. Been waiting for this for awhile.

This is a good idea. I'll probably get it just because it looks nice!

Although I have an elite controller I probably won't be buying one, but I do like an "official" customized controller as apposed to those customization websites.

I'll probably wait to get a new controller and get one of these. Love the colors.

I'm not a fan of the colors.