Activision Blizzard just spent $5.9B on Candy Crush
Activision Blizzard has announced it has agreed to acquire King Digital Entertainment, best known for free-to-play puzzle sensation Candy Crush, for a whopping $5.9 billion.
In a press release, the twin publisher said it can now lay claim to “one of the largest entertainment networks” with “over half a billion monthly active users in 196 countries” and ten of “the world’s most iconic interactive entertainment franchises”.
Despite the whopping outlay, Activision Blizzard “remains the most profitable, successful standalone interactive entertainment company in the world”, apparently, adding approximately 30% to the company’s expected 2016 adjusted revenues. The deal works out well for King shareholders too, as they’re expected to receive $18 per share, or 20% over King’s October 30 closing price.
“The boards of directors of both Activision Blizzard and King unanimously approved the acquisition, which is being implemented by means of a scheme of arrangement under Irish law,” the publisher said.
“Activision Blizzard expects that this leading content, together with expertise across subscription, upfront purchase, free-to-play and micro-transaction business models will enhance Activision Blizzard’s position as one of the world’s most successful interactive entertainment companies.”
King will continue to operate independently, led by its existing officers. It currently boasts two of the top five highest-grossing mobile games in the US – Candy Crush Saga and Candy Crush Soda Saga.
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Related Forum: Mobile Devices
Source: http://www.vg247.com/2015/11/03/activision-blizzard-just-spent-5-9b-on-candy-crush/
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Comments
SagePosted:
BPM Candy Crush made 500 million dollars in the second quarter of this year so its a great investment for the long run, profit to be earned here
The game is dying if they wanted the money they should have bought it a long time ago when it was hyped asf..... i think this was a terrible decision since candy crush has died out since then.
BPMPosted:
Candy Crush made 500 million dollars in the second quarter of this year so its a great investment for the long run, profit to be earned here
HuracanPosted:
Lend What if they accidentally sent this to YOUR account :). Let's just say all ATM's & banks would be empty that day around my state. This game is very old news and I am not to sure why they bought it. If they would have purchased this at or before it prime they could have made some big money. This makes you wonder what they will do for it. Probably add some DLC's. no joke.
You obviously didn't read the whole article. They didn't just buy Candy Crush the game, the bought the game studio that made it and many other games that made it to #1 on the charts. They paid $5.9B for King Digital Entertainment, not just the game.
K3VINPosted:
What if they accidentally sent this to YOUR account :). Let's just say all ATM's & banks would be empty that day around my state. This game is very old news and I am not to sure why they bought it. If they would have purchased this at or before it prime they could have made some big money. This makes you wonder what they will do for it. Probably add some DLC's. no joke.
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