Tom Syndicate and others were paid $30,000 for positive XboxOne promos
The US Federal Trade Commission has found that Machinima paid a group of YouTubers tens of thousands of dollars to promote the launch of Microsoft’s Xbox One without declaring the videos were the result of a lucrative advertising deal.
As part of the deal the videos had to “showcase Microsoft products in positive light”.
YouTuber Syndicate was paid $30,000 and SkyVsGaming $15,000 as part of the deal. Neither disclosed that Machinima paid them to create and upload their videos.
Machinima then paid more YouTubers a total of $25,000 to create videos that “could not contain anything negative or disparaging regarding Machinima, Xbox One, or any launch title” and “keep confidential at all times all matters relating to [the] agreement.”
The FTC found that the promotions were not independently produced or impartial and labelled them “false and misleading”.
“In numerous instances, [Machinima] has failed to disclose, or disclose adequately, that the individuals who posted the reviews were compensated in connection with their endorsements,” it said.
“This fact would be material to consumers in their purchasing decisions regarding Xbox One and the Launch Titles. The failure to disclose this fact, in light of the representations made, was, and is, a deceptive practice.”
Posted:
Related Forum: Xbox Forum
Source: https://www.vg247.com/2015/09/03/youtubers-paid-for-false-misleading-xbox-one-promo/
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Comments
RedactedPosted:
Who cares. the same as making adverts for things on the tv with famous people. making their brands look good. Theres no difference. Anywho, we all know who came out on top. So those promo's didn't work very well
FeetPosted:
No sursprise here company's have been doing that for years FaZe was trash talking the Xbox one and praising the ps4 then this came out they don't even talk about consoles anymore...
SkyPosted:
yea i saw a video about this on youtube , this is ridiculous , but who would of said no to that ?
KatsumiChanPosted:
The point is that when someone pays you to give a good review, you're supposed to say something along the lines that they "sponsored" the video to show that it's not 100% their opinion of the product.
That's the issue, is that they didn't say "Hey we got paid for this review"
It's extremely sleezy, more so in the world of YouTube and reviewing of Products.
The fact that they're boasting about if it's good or bad doesn't matter, it's the "money makes us give good reviews so we can't truly say what's bad about the product."
Think of it like this,
New Game comes out.
Every Site rates it a 9/10 or 10/10 without saying they got paid to give it a good rating
>Community BUYS it and finds out it's literal dog crap.
That's the jist of what happened.
An honest review is not something that can be bought.
That's the issue, is that they didn't say "Hey we got paid for this review"
It's extremely sleezy, more so in the world of YouTube and reviewing of Products.
The fact that they're boasting about if it's good or bad doesn't matter, it's the "money makes us give good reviews so we can't truly say what's bad about the product."
Think of it like this,
New Game comes out.
Every Site rates it a 9/10 or 10/10 without saying they got paid to give it a good rating
>Community BUYS it and finds out it's literal dog crap.
That's the jist of what happened.
An honest review is not something that can be bought.
LebronIs6Posted:
I mean there's probably thousands of other lucrative secret deals no one knows about. Its just business and advertising not really that big of a deal seeing its done buy giant corporations around the world.
GaryPosted:
I don't see why this is big news? Companies pay YouTubers and other online entities to give positive reviews all the time.
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