No Xbox One or PS4 price cuts at E3 - Analyst

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Wedbush's Michael Pachter instead expects platform holders will drop price on previous generation systems by at least $50

Next week's Electronic Entertainment Expo in Los Angeles is sure to provide some big announcements, but a price cut for the Xbox One and PlayStation 4 isn't likely. That's according to Wedbush's Michael Pachter, who released an investor's note today sharing his expectations for the show.

"We do not expect price cuts for the Xbox One or PS4," Pachter said. "We do not expect Microsoft to permanently cut the price of the Xbox One without Kinect from $399, instead focusing on compelling bundles with first- and third-party content, with some of the applicable games included as free pack-ins... Although the price of the Xbox One has been discounted by $50 for much of 2015, we believe that the price will revert back to $399 by the time that the holidays arrive, particularly if sales pick up."

Pachter added that NPD data and the latest statements from Sony and Microsoft suggest that the PS4 is still significantly outselling the Xbox One, giving the PlayStation platform holder little incentive to make a price cut. The analyst instead expects Sony to take a similar approach to Microsoft, putting together new bundles or systems with larger capacity hard drives starting at the existing $399 price point.

E3 may yet see some price cuts, albeit on older generation hardware. Pachter said the Xbox 360 and PS3 bundles should drop by at least $50, calling those cuts "long overdue."

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Related Forum: Xbox Forum

Source: http://www.gamesindustry.biz/articles/2015-06-08-no-xbox-one-or-ps4-price-cuts-at-e3-analyst

Comments

"No Xbox One or PS4 price cuts at E3 - Analyst" :: Login/Create an Account :: 46 comments

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DesertedPosted:

lol why would they cut them its all about money lol

OwenPosted:

Why would they , it's new consoles they would never do that

PryzelPosted:

Can see xb1's going down soon because of the 1tb console to be honest.

PryzelPosted:

DeluxeHazard
Pryzel Well you can't really expect it to go down much more to be honest, I feel the price is pretty low as is.


Give it a year or two and the price will either eventually drop by $50-100 or the $400 version will be much better.


Yep, actually your probably right, can see this happening.

21Posted:

Hmm. I might hold off a little on selling my XB1 then, if the prices are going to go back up that is.

OXTPosted:

There has been a price cut like a few weeks ago right?

MajPosted:

Yet there's JUST been a price cut hahahahaha

1989Posted:

I think at like Gamescom or something they will talk about price drops.

OGPosted:

Dont blame them. No one will buy these system during the summer. They are better off waiting till black friday or christmas to get everyones attention

VauxhallPosted:

Next cuts will be around November time