No Xbox One or PS4 price cuts at E3 - Analyst

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Wedbush's Michael Pachter instead expects platform holders will drop price on previous generation systems by at least $50

Next week's Electronic Entertainment Expo in Los Angeles is sure to provide some big announcements, but a price cut for the Xbox One and PlayStation 4 isn't likely. That's according to Wedbush's Michael Pachter, who released an investor's note today sharing his expectations for the show.

"We do not expect price cuts for the Xbox One or PS4," Pachter said. "We do not expect Microsoft to permanently cut the price of the Xbox One without Kinect from $399, instead focusing on compelling bundles with first- and third-party content, with some of the applicable games included as free pack-ins... Although the price of the Xbox One has been discounted by $50 for much of 2015, we believe that the price will revert back to $399 by the time that the holidays arrive, particularly if sales pick up."

Pachter added that NPD data and the latest statements from Sony and Microsoft suggest that the PS4 is still significantly outselling the Xbox One, giving the PlayStation platform holder little incentive to make a price cut. The analyst instead expects Sony to take a similar approach to Microsoft, putting together new bundles or systems with larger capacity hard drives starting at the existing $399 price point.

E3 may yet see some price cuts, albeit on older generation hardware. Pachter said the Xbox 360 and PS3 bundles should drop by at least $50, calling those cuts "long overdue."

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Related Forum: Xbox Forum

Source: http://www.gamesindustry.biz/articles/2015-06-08-no-xbox-one-or-ps4-price-cuts-at-e3-analyst

Comments

"No Xbox One or PS4 price cuts at E3 - Analyst" :: Login/Create an Account :: 46 comments

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LukeGPosted:

why do they keep doing this its strange

OwenPosted:

7yle_Jr
Mickers Meh majority of people who want a new console, have it by now anyway.


I don't though :'( just looks like I have to wait for a decent deal to come up for me to buy it.


I don't think they are good at all the only way I would he one of them would be if they were selling for about 100 pounds

-Dylan1Posted:

Mickers Meh majority of people who want a new console, have it by now anyway.


I don't though :'( just looks like I have to wait for a decent deal to come up for me to buy it.

OwenPosted:

Mickers Meh majority of people who want a new console, have it by now anyway.


That's true I don't want that's why I ain't got it

MickersPosted:

Meh majority of people who want a new console, have it by now anyway.

DankStorm-Posted:

It says no price cuts but in the article it says there are :facepalm:

YokePosted:

I think the price isnt THAT bad. i expected this though.

SkittlePosted:

The prices couldn't really go down that much if they wanted to keep up

PMSLPosted:

Xbox One is boring anyway in my opinion, I bought a PC haha

PryzelPosted:

-GoldCoast-
Pryzel
TML-
Pryzel Well you can't really expect it to go down much more to be honest, I feel the price is pretty low as is.


An Xbox one is like £400 pound that's a lot in my opinion

For what your getting I think £400 is a decent price really, if console gaming is your thing it's well worth it in my mind. That's my opinion anyway.


I still think that is too much, it should be cheaper.


Yea but when you think about the cost of production, they still need to have a decent profit margin, honestly can't see it going any cheaper, maybe 10/20 GBP but that's about it imo.