Call of Duty Advanced Warfare 'is biggest entertainment launch of 2014

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Activision says Call of Duty: Advanced Warfare enjoyed the biggest first week launch of any entertainment product in 2014.

The claim is based on retail and digital sell-through, "reported movie, music, and book gross sales, according to publicly-available data, retail customer sell-through information, and internal Activision estimates".

Activision also said that first week sales were up on last year's Call of Duty: Ghosts, as was player engagement, with Advanced Warfare owners reportedly playing more than 370 million online matches.

Additionally, the publisher claimed that Advanced Warfare has become the "highest-selling digital launch in console history".

Activision Blizzard CEO Bobby Kotick said: "Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined.

"Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year."

Activision Publishing CEO Eric Hirshberg also said: "We poured our hearts into making Call of Duty: Advanced Warfare an epic ride, and we are pleased with the performance. Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well.

"The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year."



Posted:
Related Forum: Call of Duty Forum

Source: http://www.computerandvideogames.com/481469/activision-call-of-duty-advanced-warfare-is-biggest-entertainment-launch-of-2014/

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"Call of Duty Advanced Warfare 'is biggest entertainment launch of 2014" :: Login/Create an Account :: 44 comments

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ConsolePosted:

I think this is one of the best call of dutys since cod mw2. I don't know what people are talking about.

SreyoPosted:

What is everyone talking about? Me and a lot of my friends think AW is actually a blast.

JoshPosted:

Annoying they didn't put much into xbox 360 online AT ALL

GuzLePosted:

Looking back at all the classics like Cod4, WaW, Mw2 This game is a piece of poo! Lost all respect for Call of Duty

YokePosted:

I cant stand this game. I dont think it deserves this

DeluxeHazardPosted:

Advanced Warfare deserved this achievement as it could be a revival of the pre-repetitive COD franchise. Good job Sledgehammer Games.

raefonPosted:

Reverence At least the call of duty cycle is 3 years instead of 1 now. So it can't just be flushed out so fast now, See ya in 2016 next cod.


Incorrect, the cycle is three years between three companies. So you will still see COD every year, just not from the same company.

ReverencePosted:

At least the call of duty cycle is 3 years instead of 1 now. So it can't just be flushed out so fast now, See ya in 2016 next cod.

DPMPosted:

AppleFTW I find this so annoying personally, cod is such a bad game but people get hyped about it year after year, I personally prefer the old cods and still play cod 4 to this day.


Advanced warefare really isn't a bad game, especially after playing a year's worth of Ghosts. The majority of people who hate on COD are just bad at it.

AppleFTWPosted:

I find this so annoying personally, cod is such a bad game but people get hyped about it year after year, I personally prefer the old cods and still play cod 4 to this day.


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