Activision says Call of Duty: Advanced Warfare enjoyed the biggest first week launch of any entertainment product in 2014.

The claim is based on retail and digital sell-through, "reported movie, music, and book gross sales, according to publicly-available data, retail customer sell-through information, and internal Activision estimates".

Activision also said that first week sales were up on last year's Call of Duty: Ghosts, as was player engagement, with Advanced Warfare owners reportedly playing more than 370 million online matches.

Additionally, the publisher claimed that Advanced Warfare has become the "highest-selling digital launch in console history".

Activision Blizzard CEO Bobby Kotick said: "Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined.

"Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year."

Activision Publishing CEO Eric Hirshberg also said: "We poured our hearts into making Call of Duty: Advanced Warfare an epic ride, and we are pleased with the performance. Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well.

"The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year."



Posted: Nov 20, 2014 11:40 pm
Related Forum: Call of Duty Forum

Source: http://www.computerandvideogames.com/481469/activision-call-of-duty-advanced-warfare-is-biggest-entertainment-launch-of-2014/