Spencer: Xbox can do for MS what iPod did for Apple
Spencer spoke about Microsoft's expanded gaming focus in an interview for Xbox Live director of programming Larry Hryb's podcast.
"I fundamentally believe that gaming can be a real catalyst for Microsoft's re-emergence as a consumer company," Spencer said. "I go back and I look at 1999 with Apple. And they, on the back of music, became a very relevant consumer brand."
Though Apple's focus has expanded beyond music, the effects of that focus can still be felt at all parts of the company. Microsoft has the same opportunity with Xbox, Spencer said:
"I don't think it's a lay-up. I think there's a lot of things that have to be done. But it would be great to be at the part where people look back [at our history] and said, this is when Microsoft committed to gaming across everything that we did, led with what we do on Xbox One."
Spencer said that Microsoft's new CEO Satya Nadella personally told him "gaming is going to be a first-class citizen within this company."
That focus starts with Xbox but extends to all of Microsoft's products, Spencer added.
He called out some "PC-specific work that I'm really excited about", though he said the company is likely still months away from unveiling it to the public.
News broke of Spencer's promotion last week, though he spoke about expanding Microsoft's PC gaming focus in late March.
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Related Forum: Xbox Forum
Source: http://www.computerandvideogames.com/457773/spencer-xbox-can-do-for-ms-what-ipod-did-for-apple/
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Comments
MissPosted:
If this is true than I expect MS to be along the top with Apple, even though they kind of already are.
KatsumiPosted:
Hmm.. this catches my attention. While it seems quite unlikely from my current point of view it will sure be interesting if they somehow manage to pull it off
BliuPosted:
I always knew this would happen. When Apple release a new iPod, they don't showcase the music side too much nowadays. Same goes with Xbox.
7O2Posted:
How well did that work out for sony? I think the consoles are just fine. Ill stick to my gameboys.
PoonPosted:
VEVOPotion If they really wanted to get big they would make some kind of mobile gaming device.
Hows that going for Sony?
all-though its a good idea to make a mobile gaming device so we can play games like halo and cod on the go, it may not get big like you think
VEVOPosted:
Potion If they really wanted to get big they would make some kind of mobile gaming device.
Hows that going for Sony?
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