Lower Call of Duty: Ghosts sales 'not a sign of series fatigue'
Speaking among the pages of this month’s GameInformer, Activision’s head of publishing was asked if the Call of Duty brand was in danger of perishing under gamer fatigue.
He replied, “No,” and added, “We’ve been pretty transparent all year that we think, because of the challenges of the console transition year, that that was likely in the short-term. I think it would be a mistake to conflate the challenges of the console transition year with any indications about the health of the franchise.”
The magazine then asked Hirsberg if annualising the brand has perhaps caused diminishing returns to this pointm and it was suggested that this is a popular view among critics. He replied, “Well no, obviously not – and obviously I don’t agree with the critics there. I know that Call of Duty’s a polarising franchise with some of the critics, and it’s clear to me that not all the critics like our strategy of making a game every year, but thankfully our fans do.
“It’s also clear to me that the critical response doesn’t always mirror the fans’ appreciation of a game. We actually do read the critics’ comments and take them into consideration during our creative process, but we just can’t measure ourselves by that yardstick alone.
“Our most important audience is our fans, so we try to stay laser-focused on making games that they love. If you look at the fact that [Ghosts is] the most pre-ordered game of the year, it’s the most pre-ordered next-gen game of the year, it’s already the number one most played on Xbox Live, and that we’re seeing longer average playtimes than ever before, we’re confident that we’re doing well by the criteria that matter most.”
Is the Call of Duty brand dwindling? How much longer can it keep up this pace? Let us know below.
Posted:
Related Forum: Call of Duty Forum
Source: http://www.vg247.com/2013/12/04/call-of-duty-ghosts-critical-response-doesnt-mirror-fan-appreciation-says-activision/
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Comments
LuckyOtterPosted:
Lavish I think they should create a new engine.
Take a one year break from pumping out a game and take those two years to create a whole new engine.
They have been using the same engine for years now.
Something new would bring gamers back.
Yeah that's never going to happen though. They said they were doing it with this one but instead just updated it like they have done for the past six years.
Twisted_WMDPosted:
1 word- Remaster. they need to remaster all the CODs from MW1, do a new one like every 2 years. thatd be nice, a new game every other year by the 2 companies and great remasters every other year. perfect...
THCv3Posted:
Lower sales does mean series fatigue, what the hell else would it mean. Thats like Ford sating " We have only sold a total of 347 mustangs this year, doesn't mean people hate it". Lower sales = lower sales. No one likes CoD anymore, except the ones that are too young to buy it themselves.
platyuiPosted:
Instead of all this talk about new things they should go back to the basics and make another game like COD 4 or MW2 which I and many other believe are the best ones ever made.
curseddayPosted:
Ghosts is the worst CoD made. I was really disappointed with IW with Ghosts. The campaign was pretty amazing, But I think I'll stick to Blops2.
SIKSPosted:
I don't think call of duty will go too far, but people will keep buying it just because it's call of duty.
TywinPosted:
I think they should create a new engine.
Take a one year break from pumping out a game and take those two years to create a whole new engine.
They have been using the same engine for years now.
Something new would bring gamers back.
Take a one year break from pumping out a game and take those two years to create a whole new engine.
They have been using the same engine for years now.
Something new would bring gamers back.
TywinPosted:
-Chiefs I am really wondering if these guys ever get tired of the same story line.
Do you get tired of the Walking Dead?
That is the same story line.
All television series are based on the same story line.
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