Xbox One was almost called Xbox Infinity, Penello confirms

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Xbox One was almost called Xbox Infinity, Microsoft’s Albert Penello has revealed, which confirms pre-reveal leaks as accurate.

Speaking with Forbes, Penello said that the decision to call the console ‘Xbox One’ came from Microsoft’s marketing team, and added, “That’s actually from the brand guys. The name is all them. We just wanted to make sure the hardware was solid. What it was called was top secret, even for many people on the team.”

But now that the name is out there, Penello was able to comment on Xbox Infinity rumours that surfaced before the console’s reveal in May. He explained, “The name Xbox Infinity was in the running, I can say that. [The marketing team is] crafty. Who’s to say that they didn’t leak that name out in the weeks ahead of the launch? They are very crafty.”

Did they leak the Infinity name to gauge a reaction? Would you have preferred Xbox Infinity over Xbox One? Let us know below.

Posted:
Related Forum: Xbox Forum

Source: http://www.vg247.com/2013/09/02/xbox-one-was-almost-called-xbox-infinity-penello-confirms/

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"Xbox One was almost called Xbox Infinity, Penello confirms" :: Login/Create an Account :: 92 comments

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MortarPosted:

Out of the possibilities for the name for the next-gen Xbox, Xbox One is the best out of them. Even though people call it the Xbone, it is still better than the other options.

-SkillzPosted:

The Xbox 720 would've sounded bad... glad its Xbox one

SwiftPosted:

IntelSpud Happy that they did call it the 'Xbox One' instead of the 'Xbox Infinity or 720'


I guess they had a bunch of old adults decide the name.

SwiftPosted:

Mentalist
Wokze
Dr-J Infinity is ugly, the one looks so much cleaner and nicer.


Wouldn't say it looked that bad, I'm really not sure which one is better.


I'd go with Infinity, looks more mysterious, I like it!


I dont know about mysterious but I like it better than "One"

MentalistPosted:

Wokze
Dr-J Infinity is ugly, the one looks so much cleaner and nicer.


Wouldn't say it looked that bad, I'm really not sure which one is better.


I'd go with Infinity, looks more mysterious, I like it!

SIKSPosted:

Infinity would have been such a better name, xbox one is just too plain IMO

SpuddyTVPosted:

Happy that they did call it the 'Xbox One' instead of the 'Xbox Infinity or 720'

KatsumiPosted:

Daw
Lightyear
Raci I would prefer xbox infinity ... Just as a better catch to it...


Same, it just sounds alot better than the Xbox One, I don't know why they even picked "One" at all. It makes it look like it's the first Xbox ever made.


They picked it because it's a all in ONE system. Like TV,Gaming etc.


I'm pretty sure their catch line is "All your entertainment in one place". Pretty much stating that your TV, Xbox 360, Mobile Phone and Laptop can all be replaced with One console.

DV8Posted:

I would rather prefer Infinity instead of One..

DawPosted:

Lightyear
Raci I would prefer xbox infinity ... Just as a better catch to it...


Same, it just sounds alot better than the Xbox One, I don't know why they even picked "One" at all. It makes it look like it's the first Xbox ever made.


They picked it because it's a all in ONE system. Like TV,Gaming etc.


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