CoD: Ghosts pre-orders 'well below' BO2 due to platform uncertainty

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Consumer hesitation is 'as one would expect' during console transition, says Activision boss

Pre-orders for Call of Duty: Ghosts are "well below" that of last year's Call of Duty: Black Ops 2 owing to 'hesitation' caused by the looming console transition.

Activision Publishing president Epic Hirshberg said in an earnings call today, "As one might expect in this console transition year, pre-orders for Call of Duty: Ghosts are well below the record-setting pace set by Call of Duty: Black Ops 2 last year."

While no figures were disclosed, Hirshberg went on to say the company's "quantitative consumer research" indicates that "hesitation amongst past CoD pre-orderers is primarily due to not knowing which platform they'll be playing on, which is natural at this time in the console transition."

It is unclear whether any other factors, such as generally softening interest, have contributed to the pre-order slump.

On the positive side, Hirshberg noted, "Ghosts pre-orders are over double those of Call of Duty: Black Ops, which is the last time we launched a new sub-brand for the franchise."

He went on to assure that the company has in place "the most aggressive marketing, retail, and digital programs in the history of the franchise" for this year's entry, which is set to arrive on Xbox 360, Xbox One, PS3, PS4, PC and Wii U.

Despite the dip in pre-orders for the next CoD, Hirshberg cl;aimed that Call of Duty's digital sales in Q2 2013 (ended June 30) broke records, growing "over 100 per cent year-on-year".

Black ops 2 sales during the quarter also exceeded Modern Warfare 3 sales during the same period the year prior.

Activision has confirmed a Call of Duty: Ghosts release date of November 5 on Xbox 360, PS3 and PC. The game will be a launch title for Xbox One and PS4.

Posted:
Related Forum: Call of Duty Forum

Source: http://www.computerandvideogames.com/422178/cod-ghosts-pre-orders-well-below-black-ops-2-due-to-platform-uncertainty/

Comments

"CoD: Ghosts pre-orders 'well below' BO2 due to platform uncertainty" :: Login/Create an Account :: 124 comments

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StarifyPosted:

Excuses lol. That is why Battlefield is having no problem selling copies off the shelves. People are hesitant to buy it, because they might not have liked the previous Cods.

x209ZombiePosted:

Or its because the game is going to suck like the rest of them..

-x209Zombie

WipPosted:

I was a little skeptical before preordering myslf

ToquePosted:

Or maybe because people simply don't want the game...

BuxtyyyyPosted:

--Eminem--
kal45
TwoTopKing
-Peacee I just think this is funny because they push a cod game every year, how are they supposed to change anything? There just usin the same recycled engine they've been using since cod4.


COD Ghost has a new engine though! Not a very clever boy now are we! And there are now 3 developers working on the COD series so each company gets 3 years to make a COD!


First, get your facts right before posting. With an interview on ign one of reporters asked the lead game designer if it was a new game engine. He responded by saying IT WAS NOT A NEW GAME ENGINE but the same one with improved aspects. Second activision only has 2 company's working on cod


3 companies*

Treyarch, Infinity Ward, SledgeHammer Games


And improved engine is good.

Example: Frostbite.

WinkPosted:

either way every CoD is the same every year. very repetitive yet, they still get sales

LAPDPosted:

haha they blame it on the next Gen. Thats cute Activision! How about Your games being the same thing EVERY YEAR!

-EffyPosted:

Ehh, I have always liked COD but not sure about ghosts. Well, I guess I'll have to find out when one of my friends gets it.

SinqEvolvePosted:

Why Not Both?

BoarPosted:

I don't know about anyone else but I am waiting for the Xbox One before I get any games.
Whats the point of getting old gen games on a new gen system?