According to Carl Ledbetter, Xbox's industrial design creative director, the team started working on the project "in late 2010".
Senior industrial designer Scott Dallmeyer says: "There's a holistic approach to our design language, so you see a lot of details within the console, the sensor product and even in the controller that really tie [into] elements that are happening in the UI [and] the software.
"You look at the tiles, you look at the way the content is presented on screen, and a lot of those details are reflected in what's happening on the console. You see the different panels, the way that the very front of the console is a very clean, flat rectangular shape. We did that on purpose. We wanted those details to reflect what's happening on screen and really have that be a reflection of the content and the elements that are happening within the user interface."
Microsoft's official description of the system, which was released last week alongside the first Xbox hardware trailer, reads: "New Xbox One hardware is sleek and modern and complements any décor. The console is shaped in the 16:9 aspect ratio and employs a horizontal orientation optimized for its high-speed Blu-ray disc player. It is moulded in a deep and rich liquid black colour and includes a distinctive bevelled edge."
After last week's Xbox One reveal event was largely used to show off the hardware and and its wider entertainment capabilities, Xbox executives have said Microsoft's E3 conference on June 10 will be "all about the games".
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Source: http://www.computerandvideogames.com/409908/xbox-one-video-designing-the-console-kinect-and-controller/
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