Some analysts “concerned” CoD has peaked at retail
Speaking with GI International following Activision Blizzard’s Q2 call to investors, analyst Ben Schachter of Macquarie Securities, said the firm has “significant concerns that CoD may have peaked in 2011,” and for various reasons.
Schachter cited industry sales declines, currency fluctuations, Modern Warfare 3′s sales being slightly below Black Ops, and other reasons.
Michael Pachter of Wedbush Securities agreed with Schachter, stating that since annual sales at a 25 million level “are unprecedented,” and that growth in online multiplayer is what initially fueled CoD sales.
“[CoD] was (and probably still is) the best multiplayer experience available, [but] Battlefield multiplayer probably cannibalized it a little bit, and this year, Halo and Medal of Honor could cannibalize CoD a bit more,” Pachter said. “Next year, another Battlefield plus the Respawn and Bungie games probably cannibalize it a bit more.
“There’s nothing wrong with 22 million units sold, or with 19 million or 16 million. CoD will remain the best selling game (at least until GTA) and Activision shouldn’t be concerned if it loses some players at the margin. They created a phenomenon, and others are emulating them.”
Colin Sebastian of RW Baird is of the same opinion as well, noting Activision’s lower financial guidance assumes “Call of Duty is lower this year than last year,” which might have something to do with the current console market.
“Also, if new consoles are coming next year, that is typically a disruptive period for game sales, and that could drive sales lower as well, at least temporarily,” Sebastian continued. “The bigger question I think is whether the franchise (or any franchise) is in a continuous period of decline. Personally, I don’t know which competing console title would take so much share from Call of Duty.”
However, other analysts believe retail and consoles figures can no longer be used as the sole source of sales, as digital and PC sales need to be taken into account as well as the declining retail market overall.
Plus, CoD Online launching in China will provide a new source of revenue for the firm.
Posted:
Source: http://www.vg247.com/2012/08/04/some-analysts-concerned-cod-has-peaked-at-retail/
Related Articles
Comments
SmurfsPosted:
DeadlyDasherAR15 As long as there is Xbox live and 12 year olds, there will be CoD
As long as there is Xbox live and 12 year olds, there will be FPS games.
Fixed that for you.
Not true, whenever I go on to play CoD I don't see too many little kids any more. Now it seems like it's mostly adults playing. I'm not sure if it's just the people I happen to run into but that's what it seems like.
SmurfsPosted:
DanTheSmallMan I thought it peaked at MW2.
Yeah I think it peaked somewhere from MW - MW2
MawderzPosted:
AR15 As long as there is Xbox live and 12 year olds, there will be CoD
I don't agree with you there.
iJarH3adPosted:
Mmxefemel I feel like Black Ops 2 is going to be very good. I've lost all hope in CoD games made by Infinity Ward. IW just isnt creative enough to make CoD good anymore. Treyarch is innovative. Treyarch has been constantly changing their formulas and settings. Going from WWII, to Vietnam/Cold War, and now to the future. IW has consistently stayed within the boundaries of "modern warfare" for their past 3 games, making each game feel just like an expansion pack with new guns/camo and flashier graphics, while Treyarch has strived to bring something new and fresh to the series. Treyarch, I applaud your innovation and I appreciate it.
IW is trying to finish the story so they can step up to do the next one even the better one? I believe they gonna do new Call of Duty on newest console.
FitnessPosted:
DeadlyDasherAR15 As long as there is Xbox live and 12 year olds, there will be CoD
As long as there is Xbox live and 12 year olds, there will be FPS games.
Fixed that for you.
Actually as long as its called Call Of Duty people will buy it
AppzePosted:
DeadlyDasherAR15 As long as there is Xbox live and 12 year olds, there will be CoD
As long as there is Xbox live and 12 year olds, there will be FPS games.
Fixed that for you.
IK But they think they are mature enough for it ut there not.
DeadlyDasherPosted:
AR15 As long as there is Xbox live and 12 year olds, there will be CoD
As long as there is Xbox live and 12 year olds, there will be FPS games.
Fixed that for you.
Music-MattPosted:
I feel like Black Ops 2 is going to be very good. I've lost all hope in CoD games made by Infinity Ward. IW just isnt creative enough to make CoD good anymore. Treyarch is innovative. Treyarch has been constantly changing their formulas and settings. Going from WWII, to Vietnam/Cold War, and now to the future. IW has consistently stayed within the boundaries of "modern warfare" for their past 3 games, making each game feel just like an expansion pack with new guns/camo and flashier graphics, while Treyarch has strived to bring something new and fresh to the series. Treyarch, I applaud your innovation and I appreciate it.
Latest Downloads
- 01. Mega Man 9 | Savegame(0)
- 02. LASTFIGHT Secret character unlocked(0)
- 03. PC Horizon Forbidden West Complete Save(2)
- 04. Castlevania: The Adventure ReBirth | 100% Savegame(0)
- 05. ExciteBike World Challenge | Savegame(0)
- 06. World of Goo | 100% Savegame(0)
- 07. La Torre de las Sombras | 100% Savegame(0)
- 08. Beat the Beat: Rhythm Paradise | Savegame(0)
- 09. The Legend of Zelda: Skyward Sword | Savegame(2)
- 10. [US] Kingdom New Lands _ Crowned - CUSA10970(4)
- 11. GTA 3 Definition Edition Game Save(6)
- 12. [US] Kingdom New Lands _ Heraldic Achievement CUSA10970(0)
- 13. [US] Kingdom New Lands - CUSA10970(1)
- 14. Super Paper Mario | Complete Savegame(0)
- 15. Sonic Colors | Complete Savegame(0)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(315)
- 02. Russian Pinocchio Quick Trophy Guide(329)
- 03. Venatrix Quick Trophy & Achievement Guide(290)
- 04. Call of the Sea 100% Platinum Walkthrough(479)
- 05. Wire Lips 100% Platinum Walkthrough(377)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(418)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(327)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(311)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(284)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(328)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(370)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(325)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(281)
- 14. Remoteness 100% All Trophies Walkthrough(294)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(358)
"Some analysts “concerned” CoD has peaked at retail" :: Login/Create an Account :: 221 comments