Lack of new consoles has 'penalised' industry, says Ubisoft
Speaking to Gamasutra, the CEO argued that it's less risky to create new IPs at the beginning of a new console cycle.
"What we missed was a new console every five years," he said. "We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Ubisoft has traditionally backed new console launches, with rich line-ups already present on the Nintendo 3DS and PS Vita, and of course the impressive Watch Dogs wowing attendees at E3.
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot added. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.
"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
The Ubisoft head argued that without these 'early risks' the pay offs that emerge later in a console cycle might not happen. For example, Guillemot noted, if it weren't for Rayman: Raving Rabbids, there would never have been a Just Dance.
"If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."
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Source: http://www.computerandvideogames.com/359273/lack-of-new-consoles-has-penalised-industry-says-ubisoft/
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Comments
Android_Posted:
JtagsCentral lets hope they dont try to mass produce this again and cause the rrod on all of em
Yeah that's why I wont be buying mine for at least 6 months after launch date.
theartofboredPosted:
lets hope they dont try to mass produce this again and cause the rrod on all of em
MawderzPosted:
CruiseSovietRussiaCruiseHerpDapper As others have said, I think the main reason I play Xbox is just because all of my friends are on it.
thats why i dont have a ps3
PS3 is just bad anyway, so much things you can do on xbox to PS3
Both consoles have their pros and cons. Lets try not to start a console war here.
Yeah they both have there ups and downs.. Don't wanna start no console war :L
Mhm.. them console wars are just retarded
SovietRussiaPosted:
CruiseHerpDapper As others have said, I think the main reason I play Xbox is just because all of my friends are on it.
thats why i dont have a ps3
PS3 is just bad anyway, so much things you can do on xbox to PS3
Both consoles have their pros and cons. Lets try not to start a console war here.
SovietRussiaPosted:
HerpDapper As others have said, I think the main reason I play Xbox is just because all of my friends are on it.
thats why i dont have a ps3
Well there is always a need for a leader to make the change. The only thing microsoft cares about is money.
HerpPosted:
Dapper As others have said, I think the main reason I play Xbox is just because all of my friends are on it.
thats why i dont have a ps3
WSMFPPosted:
As others have said, I think the main reason I play Xbox is just because all of my friends are on it.
SovietRussiaPosted:
Frog-LOST- This has been apparent for a while now
Xbox is doing fine though...?
The devs. are getting tired of the same old thing over and over again.
SeanR917Posted:
They Will By PlayStation Out AnyDay If They Wanted To,
There Fine They Will Last Fir Ever Will Micrsoft,
There Fine They Will Last Fir Ever Will Micrsoft,
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