Lack of new consoles has 'penalised' industry, says Ubisoft

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The abnormally long lifecycle of the PlayStation 3 and Xbox 360 has "penalised" Assassin's Creed 3 publisher Ubisoft, its chief executive Yves Guillemot has said.

Speaking to Gamasutra, the CEO argued that it's less risky to create new IPs at the beginning of a new console cycle.
"What we missed was a new console every five years," he said. "We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."

Ubisoft has traditionally backed new console launches, with rich line-ups already present on the Nintendo 3DS and PS Vita, and of course the impressive Watch Dogs wowing attendees at E3.

"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot added. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.

"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."

The Ubisoft head argued that without these 'early risks' the pay offs that emerge later in a console cycle might not happen. For example, Guillemot noted, if it weren't for Rayman: Raving Rabbids, there would never have been a Just Dance.

"If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."

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Source: http://www.computerandvideogames.com/359273/lack-of-new-consoles-has-penalised-industry-says-ubisoft/

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"Lack of new consoles has 'penalised' industry, says Ubisoft" :: Login/Create an Account :: 129 comments

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Crowley666Posted:

i love pc too but u have to understand not everyone can be upgrading video cards that are 600 bux to play a pc game every year or so and processor min req .etc

CraigPosted:

Consoles are bird poo compared to PC gaming.

beats91Posted:

If we had already a new console, today we'd be playing games with better graphics

danny29812Posted:

Reminiscing
mrGlitch2000 The XBOX360 is pretty behind when it comes into the technology department nowadays and It's obvious to see that most games on the 360 are being dumbed down by features, graphics and sometimes gameplay because the specs and requirements for that game is higher than the technology inside the XBOX.



DEEJAYstar46 I don't agree. I think that the Xbox 360 is good enough.


The XBOX is pretty behind on where it stands today, a simple (possibly cheap) gaming PC could outrun the 360 and run games at higher frame rates and graphical settings easily.


You bring up a valid point. Xbox first came in November 15, 2001 then upgraded significantly in November 2005 with Xbox 360. Since then there has been really been no further strive in changing the consoles much outdated insides.



Here we go again....

To get a pc with similar processing power to a xbox360 slim, you would need a computer that is $700. compare that price to $299 from walmart........ Also there is a entirely new console on the way. That's like knowing you are gonna get a raise but still complaining that your boss cant give it to you any sooner, your getting a raise, you should be happy and excited.

Pcs may have more potential processing power than an xbox but a major part of the reason most gamers still choose a console is because of the community. The console community is much more laid back from my experiences. the PC gamer is more apt to troll and not play within the spirit of the game.

I'm not saying that PCs are inferior, they are just much more expensive and costly than a simple xbox.

FMCPosted:

Xbox isn't good enough but I still like it. A new console would be amazing though !

ReminiscingPosted:

mrGlitch2000 The XBOX360 is pretty behind when it comes into the technology department nowadays and It's obvious to see that most games on the 360 are being dumbed down by features, graphics and sometimes gameplay because the specs and requirements for that game is higher than the technology inside the XBOX.



DEEJAYstar46 I don't agree. I think that the Xbox 360 is good enough.


The XBOX is pretty behind on where it stands today, a simple (possibly cheap) gaming PC could outrun the 360 and run games at higher frame rates and graphical settings easily.


You bring up a valid point. Xbox first came in November 15, 2001 then upgraded significantly in November 2005 with Xbox 360. Since then there has been really been no further strive in changing the consoles much outdated insides.

mrGlitch2000Posted:

The XBOX360 is pretty behind when it comes into the technology department nowadays and It's obvious to see that most games on the 360 are being dumbed down by features, graphics and sometimes gameplay because the specs and requirements for that game is higher than the technology inside the XBOX.



DEEJAYstar46 I don't agree. I think that the Xbox 360 is good enough.


The XBOX is pretty behind on where it stands today, a simple (possibly cheap) gaming PC could outrun the 360 and run games at higher frame rates and graphical settings easily.

-SpecOps-Posted:

I actually agree with this, it makes sense. We need a new console.

OrigamoPosted:

I don't agree. I think that the Xbox 360 is good enough.