Sony is also reportedly planning to put ads in PlayStation games

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Sony Interactive Entertainment is reportedly planning to integrate advertisements in free-to-play games.

According to a new Business Insider report, the move is designed to incentivise developers to continue making free-to-play titles by giving them a way to monetise them.

It’s claimed Sony hasn’t yet decided if it will take a cut of ad revenue, and that it could charge partners for data on consumer behaviour in PlayStation games.

The platform holder is said to currently be testing a software program that would allow developers to create in-game ads, ahead of their planned introduction later this year.

“The goal is for the ads to appear like they’re part of the game, like digital billboards in sports stadiums,” the report claims. “Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins.”


Business Insider recently reported that Microsoft is cooking up similar plans to put adverts in free to play games, which may not involve the Xbox maker taking a cut of ad revenue.

Last summer, FIFA publisher Electronic Arts denied reports that it was planning to include in-game video ads in its console games.

“Following incorrect reports suggesting that we are looking to introduce ‘TV-style’ commercials into our games, we wanted to clarify that in-game advertising for console games is not something we’re currently looking at, or have signed any agreements to implement,” an EA spokesperson said. “Creating the best possible player experience remains our priority focus.”




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Related Forum: PlayStation Forum

Source: https://www.videogameschronicle.com/news/sony-is-also-reportedly-planning-to-put-ads-in-playstation-games/

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"Sony is also reportedly planning to put ads in PlayStation games" :: Login/Create an Account :: 4 comments

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ReidsoPosted:

Rareparrot LMAO u playstation fans are ass


Sure, Microsoft is planning to do the same thing...
https://www.thetechgame.com/News/sid=33520/microsoft-reportedly-working-to-bring-ingame-ads-to-freetoplay-games.html


Sad news for those who play the free-to-play games

AnhurPosted:

TTG Creating the best possible player experience remains our priority focus, well that's coming from EA. So I guess today is opposite day?


To be fair after the whole Star Wars Battlefront 2 ordeal went down they've been pretty tame because they realize social media holds a lot of power nowadays and they'd rather not be in a bad light after that.

TTGPosted:

Creating the best possible player experience remains our priority focus, well that's coming from EA. So I guess today is opposite day?

RareparrotPosted:

LMAO u playstation fans are ass