Fortnite China was specifically designed to appeal to the Chinese audience as well as adhere to China’s stringent gaming policies. Changes included the absence of blood and skulls, alongside complete removal of in-app purchases. However, as reported by Niko Partners’ senior analyst Daniel Ahmad on Twitter, the game was being tested for over two years, and to this day, hasn’t been greenlit by the Chinese government.
From a business standpoint, it didn’t make sense to keep investing in the service for so long with no results to show for it. Fortnite in its original form is still growing stronger than ever, with regular content updates providing new skins, game modes, events, and more at a consistent pace.
So ultimately when Epic and Tencent decided to bring Fortnite to China they had a licensing agreement for x years and it's clear that the cost of changes / operating the game / extending the license does not make sense anymore, given there is no approval for it at this point.— Daniel Ahmad (@ZhugeEX) November 1, 2021
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