The unopened copy of the 1985 NES game was purchased by an anonymous buyer via collectibles site Rally, it announced on Friday, which represents a near-20-times increase since July 2020, when another sealed Mario Bros. copy sold for $114,000, which was claimed as a record at the time.
Collectibles have experienced a surge in demand during the coronavirus pandemic, which has seen several notable video game auctions raise significant sums over the past 18 months.
Just last month a pristine condition copy of Super Mario 64 sold for $1.56 million, which until now was easily the highest price anyone had spent on a video game at auction.
The record had previously been broken two days earlier when a sealed, early production copy of The Legend of Zelda sold for $870,000. Last November the record price for a video game was $156,000, when a sealed copy of Super Mario Bros. 3 was sold at auction.
Punks, X-Men, Declarations, and some news...— Rally (@OnRallyRd) August 6, 2021
🏆A NEW WORLD RECORD on Rally🏆
...w/ the $2,000,000 sale of our 1985 Super Mario Bros., marking the HIGHEST PRICE EVER PAID for a video game of any title.
Read more in todays New York Times (cc: @nytimes): https://t.co/mJzEcVMXuQ pic.twitter.com/segsfw6Jw9
Unlike the examples above, this week’s record was achieved via a different system to a traditional auction. NY Times reports that collectibles site Rally uses a different system in which people are invited to purchase shares of individual items as they would stock.
When someone makes an offer to buy one of the items outright, investors are then invited to vote on whether to sell and cash out their share of the profits.
One investor in the Mario Bros. copy is said to have invested $100 in the game last year and made $950 from the sale.
Rally reportedly purchased the Super Mario Bros. game for $140,000 in April 2020 – which would represent a higher price than the copy sold months later at auction – and investors declined a $300,000 offer shortly after.
The $2 million offer from the anonymous buyer — a collector who is “making big bets in the video game space” — won the approval of three-fourths of the game’s investors, it’s reported.
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