PlayStation Turning Blue for 'Change in Branding Direction'

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If you’ve been paying attention to the latest trailers and videos coming out of Sony PlayStation, you will have noticed that the videos now lean to a blue colouring, as opposed to the red colour that was initially associated with the PlayStation 3. Some people have argued that this is to support Sony’s new PlayStation Vita handheld, which seems to be claiming “blue” as its associated colour, but this is not the case.
Sony Computer Entertainment Europe blog manager, James Gallagher said:
“It’s not directly PS Vita related, more of a change in branding direction for the company as a whole. These colours are going to be synonymous with PlayStation going forward.”
The blue colour was initially rolled out on the latest videos and trailers from the PlayStation division. The European PlayStation Blog has now been redesigned in order to match the new direction from the PlayStation team, and it seems the rest of Sony’s websites will follow suit shortly.


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Source: http://www.gadgehit.com/2011/12/08/playstation-turning-blue-for-change-in-branding-direction/

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"PlayStation Turning Blue for 'Change in Branding Direction'" :: Login/Create an Account :: 10 comments

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DiiRtYL3monSPosted:

To all the people hating on sony i have a ps3 and 360. I play 360 more but i think the ps3 is way more advanced and better quality i only have had my xbox for 1 year and already having disc tray problems had my ps3 since it first came out and still have had no problems.

XxSGTxDEATHxXPosted:

ZBrush
warinvader New direction for Microsoft: New Dashboard, Kinect, lots of entertainment apps

New direction for Sony: Colour change on ads.

Correct me if I'm wrong :P


Sony: All about the branding
Microsoft: All about making more money

Explains pretty much anything

And making money is a bad thing?
Your probably one of those people that say "OMG Im the 99%, life is so hard, share the wealth, or blah blah blah wallstreet is bad blah."
An effective business is one that makes money and provides quality goods/services not one that changes their color from red to blue like anyone actually cares anyway.

MPAAPosted:

So.. Sony has had red as it's color since 1995?

ZerkosPosted:

Since microsoft's xbox live service is a premium service it means microsoft has more money to spend on the live experience.

System32Posted:

ZBrush
warinvader New direction for Microsoft: New Dashboard, Kinect, lots of entertainment apps

New direction for Sony: Colour change on ads.

Correct me if I'm wrong :P


Sony: All about the branding
Microsoft: All about making more money

Explains pretty much anything


First, a correction.

Sony: Branding
Microsoft: Making Money, providing a good and secure experience.

Also, "branding" ...

"OMG I HAVE A SONY PRODUCT, it kinda sucks but OMG SONY MADE IT!" Hmmm...

Jacob8hockeyPosted:

ZBrush
warinvader New direction for Microsoft: New Dashboard, Kinect, lots of entertainment apps

New direction for Sony: Colour change on ads.

Correct me if I'm wrong :P


Sony: All about the branding
Microsoft: All about making more money

Explains pretty much anything


Isn't making money the goal at the end of the day?

-DynastyPosted:

Thats intersting to find out that this happened but why? Like jst adds? Or are they converting to blue in general? How lonog will this operation last?

DrawPosted:

ZBrush
warinvader New direction for Microsoft: New Dashboard, Kinect, lots of entertainment apps

New direction for Sony: Colour change on ads.

Correct me if I'm wrong :P


Sony: All about the branding
Microsoft: All about making more money

Explains pretty much anything

lol true, true

ZBrushPosted:

warinvader New direction for Microsoft: New Dashboard, Kinect, lots of entertainment apps

New direction for Sony: Colour change on ads.

Correct me if I'm wrong :P


Sony: All about the branding
Microsoft: All about making more money

Explains pretty much anything

System32Posted:

New direction for Microsoft: New Dashboard, Kinect, lots of entertainment apps

New direction for Sony: Colour change on ads.

Correct me if I'm wrong :P


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