Sony Computer Entertainment Europe’s new head honcho, Jim Ryan, has said that the company is to start directing their efforts at attracting a “younger demographic” for the current flagship console. This would closely emulate what Sony did with the PS1 and PS2 as they reached the midway point of their ten year life cycles and were replaced by new consoles. Sony state "There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3." It should be stressed that Ryan also attempted to make it clear that so-called core gamers wouldn’t be affected by this but in the past, this shift has come along with new hardware and a slimming down of core experiences on the console in question. It’s going to be a very interesting year ahead.

Posted: Dec 05, 2011 2:49 pm

Source: http://www.thesixthaxis.com/2011/12/05/ps3-to-be-aimed-at-a-younger-audience/