Activision: Modern Warfare 2 was always ready for the 'Call of Duty'
The fact that "Call of Duty" branding was conspicuously absent from Modern Warfare 2's debut trailer and all subsequent promotional materials about the game seemed to declare clearly enough that the title had left the franchise's well-fortified nest. A fact that Activision seemed to acknowledge by telling us it "has taken on such a life of its own." So, imagine our surprise when the game's box art materializes ... with "Call of Duty" in the title.
Was this a reaction to the fact that consumers weren't really aware of the game without the familiar branding, as made clear by a Google Trends chart tweeted by Destructoid's Nick Chester? (Or recent analyst comments saying as much.) When asked about the apparent change of heart (and art), Activision replied, "Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package."
The company also said that, "Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare. We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series." We agree: letting people know it's a Call of Duty game is probably a good thing.
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brencrazedPosted:
Lol i can just hear the head honcho going WTF AM I GOING TO NAME THIS OH GAWD WE ARE IN SOME DEEP SH*T
sijeiPosted:
No doubt, there are to many random games out there that have indistinct titles. Also since Infinity Ward and Activision alternate productions the COD tag is the only mainstay to link the series. So know the question, can we call this COD 6 or are the same people that complain about people calling COD WaW by the name COD5 gonna still tweak bout nothin.
SeanPosted:
i remember the shock when everyone saw it was missing call of duty im glad they have put this right now
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