Xbox looks to have reversed controversial Series X box branding

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Microsoft looks to have removed a controversial branding element from the front of Xbox Series X game boxes.

Until now the cover art for Series X games has been dominated by the large ‘optimised’ logo, but according to an official asset released for Codemasters’ Dirt 5, the branding has now been removed and possibly placed on the rear of the box.

“Microsoft is removing the giant Xbox Series X enhanced logo from the front of Xbox game boxes,” journalist Tom Warren wrote on Monday. “I believe it will now be placed at the rear of retail game boxes.”

Until now, all official assets for Series X covers has included the badge, along with information for compatible platforms, HDR, Smart Delivery, 4K and more.


In comparison, Sony released the first PlayStation 5 box art for Spider-Man Miles Morales last month, which features a clean design with minimal platform logos or branding.

Xbox boss Phil Spencer recently suggested the company could hold another of its regular Xbox events in August. Media reports had previously indicated that Xbox would use an August event as the platform to announce its second next-gen console, codenamed Lockhart.



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Source: https://www.videogameschronicle.com/news/xbox-looks-to-have-reversed-controversial-series-x-box-branding/

Comments

"Xbox looks to have reversed controversial Series X box branding" :: Login/Create an Account :: 4 comments

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RyanPosted:

Putrid I'm glad they're placing it elsewhere on the case. That is secondary information, I'd rather just see a full cover that can catch my eye; rather than rows on rows of the same sticker.


Well, I mean, there is still plenty of room and things to see on the cover even with the sticker being there, they wouldn't have covered up anything important with the sticker.

RyanPosted:

I personally didn't mind it but it is good to see they are listening to the majority of fans who didn't like it.

PutridPosted:

I'm glad they're placing it elsewhere on the case. That is secondary information, I'd rather just see a full cover that can catch my eye; rather than rows on rows of the same sticker.

0101010101010101Posted:

I like it looks pretty sick honestly