The Entertainment Software Association (ESA) has published a report stating that the amount spent on in-game advertising will at least double by 2014.

The report, which notes that 72 percent of Americans are now playing video games, uses DFC Intelligence which states that $1 billion was spent on in-game ads last year in the US, and that figure will double by 2014.

DFC analyst Michael Goodman said:

“Video games have reached beyond adolescent males into a mainstream entertainment medium that touches every segment of the population. Despite this, advertisers continue to underutilize video games as an advertising vehicle.”

It always seems a little rude to use a $60 game as a vehicle for ads, especially as there’s not a snowflake’s chance in hell that games will go down in price as a result. How do you feel about being constantly advertised to in your games? Does it irritate you, please you, or completely pass you by? Let us know in the comments.

Posted: Oct 04, 2011 1:43 pm

Source: http://www.ripten.com/2011/10/03/report-in-game-advertising-to-increase-rapidly-sam-n/