Epic claims its free games has increased sales on other platforms

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Epic has claimed its weekly free games promotion has caused sales to increase for developers who participate in the scheme.

In an interview with Gamespot, Epic CEO Tim Sweeney claimed the Epic Store free games promotion had led to many players discovering new genres and increased sales on other platforms through increased awareness generated by the scheme.

“People have discovered a lot of great games that way,” he said. “It’s been a benefit for game developers.

“Most developers who launch their games for free on the store found that their sales on Steam and on console platforms actually increased after they went free on Epic because of increased awareness and so it’s been a really positive thing and it’s brought tens of millions of new users into the Epic Games ecosystem and that’s been a wonderful thing for the company.”


The Epic Games Store’s weekly free game promotion, which launched alongside the storefront in December 2018, will run throughout 2020.

Sweeney’s comments echo those of ID@Xbox’s European lead Agostino Simonetta, who told VGC last year that Xbox Game Pass was helping players discover new genres of game that they’d never tried before.

According to Simonetta, 40 per cent of those who played Curve’s Human Fall Flat as part of their Game Pass subscription had never played a puzzle game on Xbox before.

“If you have a Netflix subscription, you might go in for the blockbuster but you’ll then start watching documentaries and stand-up comedy,” he said. “I’ve never bought stand-up comedy, but suddenly through my subscription I can experiment.

“Game Pass offers the same opportunity, to present to people games that people might not go out and buy in big numbers, but they’ll be excited to experiment with and try.

“And I’m sure that those 40 per cent of people who tried Human Fall Flat are probably now more than happy to take a risk and try more puzzle games in the future.”




Posted:
Related Forum: PC Gaming Forum

Source: https://www.videogameschronicle.com/news/epic-claims-its-free-games-promotion-has-increased-sales-on-other-platforms/

Comments

"Epic claims its free games has increased sales on other platforms" :: Login/Create an Account :: 7 comments

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ifconfigPosted:

Occasive
Anime I need to check out Epic free games more.


You need to stop commenting on every post like its relevant to you. It's 2020 and you're still concerned about your constant positng.


Yet you @ her, idiot.
Anyway, smart idea to implement it when COVID is here - everyone pretty much has spare time for the free 24 hours, then will almost certainly buy the game.

ifconfigPosted:

Ryan It is such a good idea honestly, give us a taste on EPIC store for 24 hours for free, then we want more and buy the game, genius.


That'll be the exact idea behind it. Their revenue would of increased significantly because of it.

RyanPosted:

It is such a good idea honestly, give us a taste on EPIC store for 24 hours for free, then we want more and buy the game, genius.

CovidPosted:

I haven't played much epic games games, will need to try some.

40Posted:

I'm glad epic is giving away free games. I got my hands on gta5 for free

OccasivePosted:

Anime I need to check out Epic free games more.


You need to stop commenting on every post like its relevant to you. It's 2020 and you're still concerned about your constant positng.

AnimePosted:

I need to check out Epic free games more.