Sony is not fretting over the perception of its PS5 marketing strategy compared to its rival Xbox.

As part of Sony’s earnings reveal this morning, where the company announced a big surge in PlayStation Plus memberships, questions about PS5 inevitably came up.

Though Sony did confirm that it doesn’t expect any delays in hardware, some were more concerned with how the company has been marketing PS5 thus far compared to what Microsoft has been doing with Xbox Series X.

Bloomberg’s Takashi Mochizuki, who attended the call, reported an investor question about this very thing.

“We consider things strategically but doing our best,” Sony CFO Hiroki Totoki reportedly said. Asked to give a pass/fail grade on Sony’s efforts so far, Totoki had this to say, “As for pass or fail, I would wait for PS5 sales to make that judgement.”

Sony did reveal PS5 console specs, but outside of Mark Cerny’s technical lecture, we only really have the PS5 logo and a hurried look at the new controller.

By comparison, Microsoft was been much more active, revealing the look of the console back in December, and inviting select press to see it first hand earlier this year.

Just last week, Microsoft hosted a livestream showcasing a number of third-party Xbox Series X games. In short, we know more about Xbox Series X than we do PS5, and that goes for both companies’ next-gen strategies as well games.



Posted: May 16, 2020 9:44 am
Related Forum: PlayStation Forum

Source: https://www.vg247.com/2020/05/13/sony-ps5-marketing-strategy-wait-for-sales/