Xbox Series X Poises to Avoid Current Gen Marketing Mistakes
It looks like Microsoft and the Xbox development teams are looking to create an all-star team ahead of the Xbox Series X launch. According to LinkedIn, Netflix’s Head of Marketing has joined up with Microsoft, specifically looking to boost the Microsoft Gaming division. With a ton of previous experience in gaming, the Xbox team is looking to avoid the PR and marketing blunders that handed the PS4 a win this generation.
The news comes from LinkedIn, where a December listing shows Jerret West has joined as the Chief Marketing Officer over at Xbox — coming from a seven-year stint as the Head of Marketing at Netflix. Even better, West is no gaming or Xbox novice — he previously oversaw some of the largest products and highest highs of Xbox, with an eight-year tenure from 2003 to 2011. In other words, he was heading the marketing teams that helped the Xbox 360 dominate the console market.
While new executives at companies rarely make headlines at DualShockers, this one carries a strong narrative and is an exceptionally savvy play by the Microsoft team. Obviously, Phil Spencer has used much of the Xbox One’s life cycle as a way to both rebrand and refocus on the gaming market — something that he has done incredibly successfully by introducing winning initiatives like Xbox Game Pass and Backwards Compatibility. With the Xbox brand being increasingly rehabilitated, it’s time to focus on some of the issues that dogged the Xbox One — how the game was marketed upfront.
With this in mind, there may be no better person at the helm to help direct this than Xbox 360 veteran Jerret West. Not only did he help launch the Xbox brand to a household name, but they were strategically (if momentarily) able to create an industry leader with hardware. In short, we likely won’t be seeing press conferences dedicated for TV guides or Kinect-required pricing for the Xbox Series X.
In other Xbox Series X news, the next gen scene has been rife ground for both leaks and rumors. On the leak side, we showcased the first images of the Xbox Series X prototype that leaked earlier this week. Meanwhile, there was some fairly credible rumors that Ready at Dawn’s next project may be coming to the Xbox Series X… though it is far from confirmed.
In any case, the Xbox Series X is planning to launch this Holiday 2020. As more information becomes available about Microsoft’s next console, DualShockers will make sure to keep you updated.
Posted:
Related Forum: Xbox Forum
Source: https://www.dualshockers.com/xbox-series-x-news-marketing-microsoft/
Related Articles
Comments
Latest Downloads
- 01. Sekiro: Shadows Die Twice - Save Game (All 4 endings, all 3 costumes and full upgrades)(0)
- 02. Mass Effect Legendary Edition: Save Game (Female, earthling, war hero)(0)
- 03. My Summer Car: SaveGame (Satsuma stock, 10500 marks)(0)
- 04. My Summer Car: SaveGame (Satsuma rally, 12k marks, storyline untouched)(0)
- 05. My Summer Car: SaveGame (Stock fully assembled Satsuma, storyline 0%)(0)
- 06. Dying Light: SaveGame (New Game, Nightmare Mode)(2)
- 07. Mass Effect Legendary Edition: Save Game (Male, wanderer, war hero, paragon)(0)
- 08. Dying Light: SaveGame (Storyline 100%, maximum resources)(2)
- 09. My Summer Car: SaveGame (GT Satsuma, perfect save)(1)
- 10. [US] Resident Evil HD Game Save(15)
- 11. [US] Resident Evil HD [CQC FTW](6)
- 12. Dying Light: SaveGame (I'm a Zombie 50LvL)(2)
- 13. BROK The InvestiGator: SaveGame (The game done 100%)(1)
- 14. My Summer Car: SaveGame (White Satsuma, straight from the factory)(0)
- 15. LEGO Pirates of the Caribbean: SaveGame (The Game done 53%)(2)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(198)
- 02. Russian Pinocchio Quick Trophy Guide(188)
- 03. Venatrix Quick Trophy & Achievement Guide(155)
- 04. Call of the Sea 100% Platinum Walkthrough(232)
- 05. Wire Lips 100% Platinum Walkthrough(191)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(220)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(172)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(211)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(181)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(191)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(208)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(194)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(178)
- 14. Remoteness 100% All Trophies Walkthrough(183)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(214)
"Xbox Series X Poises to Avoid Current Gen Marketing Mistakes" :: Login/Create an Account :: 1 comment