Battlefield 3 Marketing Could Reach $50 Million

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In April, Electronic Arts CEO John Riccitiello said Battlefield 3 was designed to take Call of Duty: Modern Warfare 3 down, adding gamers could expect "a couple hundred million dollars" would be spent marketing the two competing titles. The lion's share of that money may be spent on behalf of Activision's blockbuster first-person shooter series, if a new investor note from Wedbush analyst Michael Pachter is accurate.


Expect a Battlefield 3 ad blitz closer to the game's launch.
In today's note, Pachter estimated that EA will spend between $45 million and $50 million to push Battlefield 3 this year. In addition to the marketing support, EA has the DICE-developed first-person shooter scheduled to get a head start on the competition, with an October 25 launch coming weeks before Modern Warfare 3's November 8 bow.

Pachter also weighed in on EA's Star Wars: The Old Republic massively multiplayer online game. The analyst expects it will sell 2 million copies at launch, with 1.5 million of purchasers sticking around beyond a free one-month trial period. Earlier this year, Riccitiello told investors that the game could be "substantially profitable" with just 500,000 subscribers, with anything above 1 million monthly users making the game "very profitable."



Posted:

Source: http://uk.gamespot.com/news/6323532/battlefield-3-could-have-50-million-marketing-budget-analyst

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"Battlefield 3 Marketing Could Reach $50 Million" :: Login/Create an Account :: 42 comments

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trevorsandwichPosted:

John_US I think it was a wise decision of them to move BF3 to release in October. One month before COD. People will have a whole new look on gaming after BF3, in my opinion. COD is getting weaker, copying each past game into the next. Reaching 50 Million might not even be a problem. Half of my friends said they were getting BF3 the day it came out, being unimpressed with the MW3 game play.

thank you your the first person to not go screaming after call of duty battlefield 3 with show every one :) im the highest prestige on all the call of dutys and i love them especially Call of duty 4 and MW2 and i am very high ranked in battlefield 1943,BC, and BC2 and they all play diffent its whatver your feeling you can belong to more than one shooter like if your feeling run and gun (quickscope MW3?:D) than play COD and if your feeling like realistically playing like nestling into a hill side and picking people off in mid sprint then lay battle field and the destructible environment :)but honestly im putting my money on BF3 they haven't sold them selfs out like Call Of Duty they don't release a game every year just to rake in the dough i mean i just now feel like i have gotten fully used t black ops here comes a new Call Of duty and i bet there will be an announcement a couple months after MW3 saying a new call of duty by treyarch
and have you really looked at battle field 3's Grapics!!! xD :D

AmbicidalPosted:

RecklessMirror Battlefield sucks cause of the weird graphics...Call of Duty is real and BFBC is just a bad remake of it.....


Battlefield is realistic, CoD is not. Battlefield is older than CoD, therefore CoD is a remake of Battlefield. #Winning

RojoPosted:

Battlefield sucks cause of the weird graphics...Call of Duty is real and BFBC is just a bad remake of it.....

-Fleshyy-Posted:

John_US
FleshyyMODZz
Stevs How can people say that Battlefield is better than CoD ?
I'm not a CoD 'fanboy' or anything, it's just Battlefield is total crap. The way you run around is just retarded, it's like you're having a spasm. It's nowhere near as smooth as CoD. And the gun graphics are crap.

So yeah, CoD sh!ts on Battlefield :)


Dam right COD S H I T S on battle field just look at my avatar =]

i had BFBC2 i put the sensativity on 10 and it still feels like your using sensativity 1 on Cod like wtf are you a robot BF sucks compared to COD


The the reason you just stated is why BF3 will be in Gameplay, and strategic a better game then Cod. The reason the sensitivities are so low in BF is because they are focusing more in gameplay, and the strategies gamers use. COD makes the sensitivity so high so you can trickshot, and make other players laugh at you. There really is no comparison in my opinion. Cod, is yes, very addictive and fun to play. But BF has better gameplay, graphics, movements, and so on. Ruling THAT to be the better game.


Are you Blind BFBC2 did not have better graphics then Mw2 or Black ops So how can u say it has better graphics ? we will see what game looks better when BF3 and Mw3 Come out

I_Am_SupermanPosted:

The reason everyone is hating on battlefield is because its so strategic and the cod lovers/battlefeild haters cannot play battle field because there no good at real shooters

FinancialChadPosted:

FleshyyMODZz
Stevs How can people say that Battlefield is better than CoD ?
I'm not a CoD 'fanboy' or anything, it's just Battlefield is total crap. The way you run around is just retarded, it's like you're having a spasm. It's nowhere near as smooth as CoD. And the gun graphics are crap.

So yeah, CoD sh!ts on Battlefield :)


Dam right COD S H I T S on battle field just look at my avatar =]

i had BFBC2 i put the sensativity on 10 and it still feels like your using sensativity 1 on Cod like wtf are you a robot BF sucks compared to COD


The the reason you just stated is why BF3 will be in Gameplay, and strategic a better game then Cod. The reason the sensitivities are so low in BF is because they are focusing more in gameplay, and the strategies gamers use. COD makes the sensitivity so high so you can trickshot, and make other players laugh at you. There really is no comparison in my opinion. Cod, is yes, very addictive and fun to play. But BF has better gameplay, graphics, movements, and so on. Ruling THAT to be the better game.

FinancialChadPosted:

I think it was a wise decision of them to move BF3 to release in October. One month before COD. People will have a whole new look on gaming after BF3, in my opinion. COD is getting weaker, copying each past game into the next. Reaching 50 Million might not even be a problem. Half of my friends said they were getting BF3 the day it came out, being unimpressed with the MW3 gameplay.

-Fleshyy-Posted:

Stevs How can people say that Battlefield is better than CoD ?
I'm not a CoD 'fanboy' or anything, it's just Battlefield is total crap. The way you run around is just retarded, it's like you're having a spasm. It's nowhere near as smooth as CoD. And the gun graphics are crap.

So yeah, CoD sh!ts on Battlefield :)


Dam right COD S H I T S on battle field just look at my avatar =]

i had BFBC2 i put the sensativity on 10 and it still feels like your using sensativity 1 on Cod like wtf are you a robot BF sucks compared to COD

StevsPosted:

How can people say that Battlefield is better than CoD ?
I'm not a CoD 'fanboy' or anything, it's just Battlefield is total crap. The way you run around is just retarded, it's like you're having a spasm. It's nowhere near as smooth as CoD. And the gun graphics are crap.

So yeah, CoD sh!ts on Battlefield :)

OasisPosted:

TTG-MountianDew
BF 3 > MW3
Deal With It.
Nuff Said.


TTG-MountianDew dreamed a dream, then woke up one day in October and wished he'd saved his money for ice cream instead.


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