EA Loses $3 Billion On The Stock Market Thanks To Battlefront 2
Month to date, EA’s stock is down 8.5% currently; it is clear that the market has reacted negatively to how Battlefront 2 has turned out for EA. There could be two reasons for this- either investors are unhappy about EA turning off microtransactions (very likely), or they are afraid that the microtransactions blowback will end up affecting EA’s other games, most of which have loot boxes and microtransactions in some form or the other, too (slightly less likely, investors don’t usually think that far ahead).
Whatever it is, on some level, it cannot be denied that the industry has seen, at last, that there can be very real repercussions to trying to push your luck too far with abusive monetization- hopefully this acts as a cautionary tale for others.
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Related Forum: Gaming Discussion
Source: https://gamingbolt.com/ea-loses-3-billion-on-the-stock-market-thanks-to-star-wars-battlefront-2
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EskShadowZPosted:
If you look at EA's Market Cap it's around 33 Billion, they only lost $15/share, in the last Month... about 13.37% of what their stock used to be worth. As much as I hate EA this will not hurt them, basically their stock did not equate to an actual $3B cash loss, the company's stock could be down just because of basic volatility.
JxssePosted:
That's crazy money wtf..
Amazing what happens when fans show they aren't happy with something.
Amazing what happens when fans show they aren't happy with something.
lugiaisbeast101Posted:
FamousDecyFieldingFamous One game not even big caused a 3 billion lost oh my god what if people boycotted cod
I doubt that would effect EA as they don't make cod
I'm sure he knows that LOL.. he was probably meaning if the same thing had to happen with cod.
This is pretty mad tho.. In my opinion they deserve it tho shouldn't be so money driven its actually disgusting.
Trust me I know that, lmfao and yes I meant if people started doing this to COD activision would be in trouble.
They kind of did with Infinite Warfare, but then they said "BOOTS ON THE GROUND NEXT GAME :D" and people kept buying. The microtransactions were not a big deal though, unlike this game.
FamousPosted:
DecyFieldingFamous One game not even big caused a 3 billion lost oh my god what if people boycotted cod
I doubt that would effect EA as they don't make cod
I'm sure he knows that LOL.. he was probably meaning if the same thing had to happen with cod.
This is pretty mad tho.. In my opinion they deserve it tho shouldn't be so money driven its actually disgusting.
Trust me I know that, lmfao and yes I meant if people started doing this to COD activision would be in trouble.
ChatPosted:
Yes, it's a lot of money.. do they deserve it, you're damn right they do.. all of their games are the same, whilst they are good they could literally improve them by giving more free contact and stop driving you to purchase extra shit.
NasyrPosted:
This is what happens to companies to try to throw all these ads in your face and make the extra money. They've made a loss and I bet a lot of people on the development/management team are getting fired.
iShanePosted:
SYRE good. Fifa is literally trash at this point i've already quit playing this year
Same as my dude
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