Sony Will Cut PS4 Price To $249 and PS4 Pro Price To $349 This Holiday

Although Sony has had a great 2017 so far, the PS4 has no major AAA exclusive games penned for release this Q4, except Gran Turismo Sport. In a way, Gran Turismo Sport has a huge responsibility of pushing the PS4 sales further for all the important Holiday season. Things become even more challenging if one puts Forza Motorsport 7 into the equation.

So the PS4 may not be getting as many Holiday exclusives as the Nintendo Switch or even the Xbox One this Holiday- but against the latter, at least, it should have no problem holding its own, according to Wedbush Securities analyst Michael Pachter. Pachter believes that despite having just one big exclusive, Sony will counter the Xbox One X and Switch by dropping the PS4 and PS4 Pro’s price.

‘I don’t think Microsoft is all that competitive,’ Pachter said. ‘Xbox One S is priced the same as the PS4, and I don’t think they are competitive at all with the Xbox One X, currently priced at $100 more than the PS4 Pro, and highly likely to be priced $150 more than the PS4 Pro by Holiday. My guess is, Sony will cut the everyday PS4 price to $249, and the PS4 Pro price to $349 this Holiday, and Microsoft will be too expensive, so Sony will keep its price advantage this Holiday.’

A price cut sounds like the simplest, easiest thing Sony can do to cushion the impact of the Xbox One X- plus, doing so will also make the differences between the PS4 Pro and the Xbox One X less pronounced, since they will be priced appropriately, too. It would definitely be a smart move for Sony.

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Xbox One > PS4. Not gonna say much else.


That's actually not to bad i guess.


Still too expensive if you ask me, the PS4 has been $249 for ages I thought, so the price should be at least $200?


Xbox all the way for me still.


This is a nice price cut. Thinking of picking up a PS4


Now Xbox should cut their prices to compete with this haha. I'm thinking $199 (:


Pretty good price, Might pick one up for my brother if he doesn't get a xbox one x with me.


That's nice and all but I will be playing the Xbox One X.


They might make more sale's. 2 price cuts since E3, I'm guessing it's to take the One X release abit easier. Wont be leaving PS but will be joining Xbox again. 2 is better than 1 :)


Cool to see, might pick one up in the future.