Xbox One X was the social media winner of E3 2017, study says

Today is the last day of E3 2017, and Microsoft is probably feeling good about its latest participation to the annual game industry’s trade show. The company made a bold move by holding its media briefing on Sunday, and the new Xbox One X pretty much led the gaming narrative all this week.

Today, a new study from social listening platform Synthesio just gave us new hard data proving that Microsoft and the Xbox One X were in nearly everyone’s mouth these past few days (via VentureBeat). The company analyzed all recent conversations about E3 2017 on the Internet, revealing that Microsoft was the most talked about company with 26.04% of all online mentions about the annual trade show.

Looking closer at all Microsoft mentions, Synthesio found out that the new Xbox One X accounted for 71.20% of the total, which is quite massive. Closing the top five of all Microsoft mentions are Forza (9.58%), Sea of Thieves (8.12%), Gears of War (6.19%) and Halo (1.87%). As a reminder, Gears of War and Halo were completely absent from Microsoft’s Sunday press briefing (and it looks like fans noticed), though the company announced earlier this week a new DLC for Halo Wars 2.

Of course, saying that Microsoft and the Xbox One X were hot topics this week doesn’t say much about what people were saying about them on the Internet. To get a more complete picture, you’ll have to check Synthesio’s Social Reputation Score, which also takes into account the sentiment (positive or negative) of the mentions and the social influence of commenters. The result of this analysis is slightly less positive for Microsoft, which had the third best SRS score (56.39) and closed the podium behind Electronic Arts (57.46) and Nintendo (56.46).

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"Xbox One X was the social media winner of E3 2017, study says" :: Login/Create an Account :: 20 comments

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Didn't really need to look at the graph to be honest, i think we all know Xbox One X won hands down, was such a great briefing.


Rareparrot EA won this is rigged for sure

Lol no they didn't hahaha Xbox clearly did


EA won this is rigged for sure


Not surprising, it is a big reveal. There wasn't really many other bomb shells dropped this year imo


I'm not surprised the X looks amazing and very promising.


I think we all knew this but great to see some real stats


Not a surprise to me, they doing good.


Xbox is doing a really good job with making there consoles better. Its a shame the games are so much storage


It was just announced so I'm not surprised everyone is talking about it.


It's a sad day when even Nintendo trumps Sony at an E3 conference. Still looking forward to the games coming to PS4 though. But it's looking more and more like I'll be going back to having Xbox as my main console platform.