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Nintendo Sets Goal Of 20 Million Switch Units
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Nintendo president Tatsumi Kimishima is setting a lofty goal for the Switch to hit by April 2019: doubling the current install base.
In a new Japanese interview, Kimishima believes that Nintendo's goal for the next financial year, which runs from April 1 2018 to March 31 2019, should be to hit 20 million Switch units sold. When Kimishima originally set a forecast for ten million units for the Switch's first year and beat that goal handily, already hitting the target install base months ahead of deadline.
As a comparison point, the PlayStation 4 hit 20 million by March 2015 after a November 2013 release, so Kimishima is aiming for roughly the same trajectory as the current market leader.
In a new Japanese interview, Kimishima believes that Nintendo's goal for the next financial year, which runs from April 1 2018 to March 31 2019, should be to hit 20 million Switch units sold. When Kimishima originally set a forecast for ten million units for the Switch's first year and beat that goal handily, already hitting the target install base months ahead of deadline.
As a comparison point, the PlayStation 4 hit 20 million by March 2015 after a November 2013 release, so Kimishima is aiming for roughly the same trajectory as the current market leader.
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