EA puts an end to its Online Pass program

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EA has announced it will discontinue its Online Pass program. "Yes, we're discontinuing Online Pass," EA's senior director of corporate communications John Reseburg told GamesBeat in an e-mail. "None of our new EA titles will include that feature."

Reseburg added that "many players didn't respond to the format," despite EA going on record months after instituting Online Passes, reporting it had not seen a "significant" backlash. "We've listened to the feedback and decided to do away with it moving forward."

The Online Pass, a one-time use code required for online play, was first introduced in 2010 with the intent of being exclusive to EA Sports games, though it quickly escalated from there. Online Pass revenue generated between $10-$15 million for EA in its first year alone.

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2013/05/15/ea-online-pass-ends/#comments

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"EA puts an end to its Online Pass program" :: Login/Create an Account :: 133 comments

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BPMPosted:

Happy Day's.

HTG_x_illuzionzPosted:

Its about time they did that when i would by a use game i couldnt play online if it was an ea game

HumanPosted:

celebration time!

OrigamoPosted:

I am glad that they are getting rod of it.

JakesLobbies-Posted:

Its about time

Bebe_RexhaPosted:

Yay, this is a whole lot better :) Hopefully other companies will do the same :)

NeroqzPosted:

Thank god. Perhaps they won't get voted worst company 3rd year in a row now?

Bambi-Posted:

YES!
Thank god!
Dont have to buy 3 copies in one house for me and my brothers!

FrogPosted:

I hate online passes. I like to buy my games second hand :p

DecoyPosted:

about time, i hate that idea so much ha.