EA puts an end to its Online Pass program
Reseburg added that "many players didn't respond to the format," despite EA going on record months after instituting Online Passes, reporting it had not seen a "significant" backlash. "We've listened to the feedback and decided to do away with it moving forward."
The Online Pass, a one-time use code required for online play, was first introduced in 2010 with the intent of being exclusive to EA Sports games, though it quickly escalated from there. Online Pass revenue generated between $10-$15 million for EA in its first year alone.
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Related Forum: Xbox Forum
Source: http://www.joystiq.com/2013/05/15/ea-online-pass-ends/#comments
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EwwwwItsObamaPosted:
Cyimking Finally, i guess it was starting to become a hassle.
So can i play bf3 without a pass
RichardvrlPosted:
Thats what im wondering right now too lol
Jerkingit so can i play bf3 without the online pass right now???
-Logan-
TywinPosted:
I agree with their decision. Sorta like a different type of micro transaction in my eyes.
liner666Posted:
VEVO EA making bank off something and deciding to DISCONTINUE it? Something's wrong here. EA is not really known for listening...
In the long run 15 million is not that much for a company like EA even if there falling apart.. granted that there would of been people that did not buy the game because of the season pass second hand, even second hand titles have money to be made for EA from dlc whcih what EA dose not have any..
taking a quick look at wikipedia says this is there Revenue..
Revenue US$4.143 billion
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