Veteran calls out “crass”, “hideous” Modern Warfare 3 advertising

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US Army Special Operations Command paratrooper D.B. Grady has poured scorn on Call of Duty: Modern Warfare 3′s live-action TV ads.In an article entitled “The Hideous Marketing of ‘Modern Warfare 3′” for the Atlantic, Grady described the “tastelessness” of the commercial series starring Sam Worthington and Jonah Hill as the Vet and the n00b.

“The advertisement trivializes combat and sanitizes war,” he said.

“After ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, ‘You know, this is probably a little crass. Maybe we could just show footage from the game.’”

Himself a veteran of Afghanistan, Grady said the ad’s timing is particularly poor given escalating conflict.

“As Afghanistan intensifies and we assess the mental and physical damage to veterans of Iraq, is now really the time to sell the country on how much fun the whole enterprise is?” he asked.

“Here I point to the giddy howls of one supposed soldier in the commercial as he fires a grenade launcher at some off-screen combatant. War is great, see? It’s like a gritty Disneyland.”

Activision was also criticised for its 2010 Black Ops marketing, which also used the tagline “there’s a soldier in all of us”.

Posted:

Source: http://www.vg247.com/2012/01/03/veteran-calls-out-crass-hideous-modern-warfare-3-advertising/

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Karate_CatPosted:

warinvader
Epic-BigC
ChubbyLumpkinz get....over....it
Please. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.


Right, because god forbid we make games about war that aren't 100% life-like? Ffs it's a game, if someone is offended by a game, that's their problem. Let's all play Kinectimals from now on yeah? Oh wait no, then animal rights organizations are gonna complain about the fact people should have real animals rather than animals on a game console.

That isn't infringing animal rights. Just saying.

cuePosted:

ChubbyLumpkinz get....over....it

are you retarded?

SnatatPosted:

I feel bad for the veterans but it is just a tv advertisement. But a Game is just a form of entertainment. R.I.P To all the people who died for their country. Im not disrespecting anyone.

System32Posted:

Epic-BigC
ChubbyLumpkinz get....over....it
Please. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.


Right, because god forbid we make games about war that aren't 100% life-like? Ffs it's a game, if someone is offended by a game, that's their problem. Let's all play Kinectimals from now on yeah? Oh wait no, then animal rights organizations are gonna complain about the fact people should have real animals rather than animals on a game console.

xluiissPosted:

Guys its just a game, we all know the war is scarey and way off of call of duty ,but its only a game like i said before. I support veterans. Just why make a big deal over a game?

GrungePosted:

Yeah, it may be offensive to real veterans, but that dosent mean they have to make a huge deal about it.

Kelland69Posted:

hahahahahaha agreed get over it
Epic-BigC
ChubbyLumpkinz get....over....it
Please. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.

ODSTPosted:

ChubbyLumpkinz get....over....it
Please. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.

Av3nGeRxATXPosted:

U MAD BRO?

ChubbyLumpkinzPosted:

get....over....it